MERCEDES-BENZ TAPS WILL.I.AM TO CREATE AN ‘INTERACTIVE MUSICAL EXPERIENCE’ FOR ITS CARS

Summary from the TLDR Design newsletter

Mercedes-Benz wants to design an interactive musical experience with the help of Will.i.am. MBUX Sound Drive links music to driving with the help of sensors and software. The German automaker claims that the system composes musical accompaniment to regular functions like recovery, acceleration, steering, and braking, thus turning the whole vehicle into an orchestration machine.