ALIGN YOUR MARKETING STRATEGY WITH YOUR CUSTOMERS’ JOURNEY

Summary from the TLDR Marketing newsletter

Marketers without a strategy that is closely aligned with their customers’ journies fail to generate engagement and conversions because their targeting is too broad. To be successful, have a clear target audience and prioritize the leads based on where they are on their journey. The priority should be those with a high ROI, such as customers who are ready to buy today or soon, followed by those who bought an alternative and those who may be ready at some point in the future.