CONTENT CURATION: STRATEGY AND BEST PRACTICES

Summary from the TLDR Marketing newsletter

Content curation involves gathering and organizing diverse content types and sharing them via social media, blogs, or email. The benefits include becoming a go-to resource, expanding reach, and driving traffic. To curate effectively, identify your audience’s unique needs and wants, perform topic research, and source content from trusted outlets. Tools to help speed up content creation include Google Alerts, Semrush’s Social Poster, and Brand Monitoring.