CASE STUDY: THE PRODUCT PAGE REDESIGN THAT PRODUCED A 56% INCREASE IN DESKTOP ORDERS

Summary from the TLDR Marketing newsletter

An online retailer redesigned its product pages with the goals of creating a more modern design and streamlining the checkout process. This involved creating a new page layout and introducing a sticky ‘Add to Cart and Buy Now’ bar. On desktop, the redesign resulted in a 56% increase in order completion rate and a 33% increase in revenue per visitor. The redesign did not make a significant difference on mobile, suggesting mobile user behavior and preferences don’t align with those on desktop.