3 HIGH-IMPACT OPTIMIZATIONS TO BOOST LEAD VOLUME ON GOOGLE ADS

Summary from the TLDR Marketing newsletter

Many B2Bs prioritize low-impact optimizations, such as bid adjustments and negative keywords. Instead, try these 3 high-impact tactics that don’t increase budget: redistribute campaign budget by increasing budget on campaigns with below-average cost per lead (CPL) and decreasing it on campaigns with above-average CPL, pause ad groups that are 25% above your average CPL starting with the highest spending campaigns, and pause any keywords that are 25% higher than the average CPL.