7-STEP PROCESS TO WRITE A LANDING PAGE

Summary from the TLDR Marketing newsletter

A landing page will convert poorly with underwhelming copy. To start, answer strategic questions about the target audience, the objective of the page, and the traffic source. Then, define where the page fits within the buying journey and select the main message of the page. Spend ample time on defining the positioning, tone of voice, and semantic keywords, and avoid generic language. Conduct research with a swipe file, then work carefully on your hero section.