2023 IN REVIEW: TOP 10 BRANDING & IDENTITY DESIGN

Summary from the TLDR Design newsletter

Some branding and identity stories in 2023 inspired reactions from obsession to anger and everything in between. These include the new Pepsi logo, HBO Max's rebrand as “Max,” the We ❤️ NYC logo, Elon Musk’s latest SpaceX logo, Liquid Death, Glassdoor, and a cannabis company righting the wrongs of the War on Drugs.