HERMAN MILLER’S HISTORY WITH HELVETICA RESURFACES IN MODERNIST REBRAND
The rebrand introduces a new wordmark inspired by Herman Miller's late 1960s use of Helvetica, with the typeface Söhne from Klim Type Foundry. While the Herman Miller logo remains mostly unchanged, the rebrand emphasizes a complete design system that can adapt across various touchpoints, paying homage to the brand's rich history and iconic modernist design.