YOUR LANDING PAGES AREN'T JUST A CAMPAIGN DESTINATION – THEY’RE A TESTING GROUND

Summary from the TLDR Marketing newsletter

PPC landing pages should be used for more than just campaign destinations. Marketers can use them to find out which use cases resonate the most, what pricing elements drive conversions, and what inhibits the demo request experience. These campaigns can be used as an experiment sandbox to gain insight into your brand’s entire website strategy.