TOP ADVERTISING TRENDS TO WATCH IN 2024

Summary from the TLDR Marketing newsletter

This piece covers quotes from members of the Amp community (Ad Age and Ad Age Creativity) around key 2023 trends and takes a look ahead at what’s to come in 2024. The themes that defined 2023 will continue to gain momentum in 2024. There will be a push for stricter guardrails around AI privacy, more diversification of platforms used, and more brands tapping into touchstone moments in pop culture.