HOW TO CRAFT WEBSITE HERO MESSAGING FOR A NEW PRODUCT CATEGORY

Summary from the TLDR Marketing newsletter

When a product category isn’t well-known, find a use case to anchor to in its messaging. This post includes an example of how DataCebo used this strategy to rewrite their homepage hero. Instead of non-specific jargon, hero messaging should clearly communicate what the product does, who it’s for, and when to use it.