TLDR MARKETING 2023-12-13

EPIC CEO TIM SWEENEY ON WHY THE COMPANY DID BETTER AGAINST GOOGLE THAN APPLE IN COURT

Epic Games has won its court case against Google's Android app store. A jury found Google held a monopoly power and used anti-competitive practices that hurt consumers and developers. The outcome is starkly different from the case against Apple. Epic had documentation that showed that Google was locking up the app store market through deals with handset makers. It called out revenue-sharing deals and showed how Google scared users away from sideloading apps.

INSTAGRAM FINSTAS MAY TURN INTO A NEW PRODUCT CALLED ‘FLIPSIDE,’ MEANT ONLY FOR CLOSE FRIENDS

Finstas are alternate Instagram accounts where people post real-life photos with closer friends. Instagram is looking to productize finstas in a new feature that allows users to establish a new, private side to their profile to share photos with a subset of their friends.

INCREASE EMAIL CONFIRMATION RATE WITH SNIPER LINKS

Using sniper links resulted in a 12% increase in email confirmations for Growth·Design. These links are customized links that prompt an inbox search that will only show your company’s confirmation email, even if it landed in the spam folder. This tactic reduces friction in the signup process and prevents emails from getting lost in the spam folder.

HOW TO CRAFT WEBSITE HERO MESSAGING FOR A NEW PRODUCT CATEGORY

When a product category isn’t well-known, find a use case to anchor to in its messaging. This post includes an example of how DataCebo used this strategy to rewrite their homepage hero. Instead of non-specific jargon, hero messaging should clearly communicate what the product does, who it’s for, and when to use it.

YOUTUBE UPDATES: PRODUCT DROPS, COMMENT FEATURES, REVENUE ANALYTICS, AND MORE

YouTube's latest updates include a new 'You' tab for account control, interactive features on the watch page to boost engagement, and improved shopping capabilities for creators during live streams. The platform also introduced experimental AI functionalities such as Dream Track for Shorts music, comment topic summaries, and a conversational AI for content-related inquiries.

THE ONLY MARKETING CALENDAR YOU’LL NEED IN 2024

This 2024 calendar offers monthly templates, promotional ideas, social media posts, and relevant hashtags. It incorporates major holidays and events that can help with seasonal campaigns or initiatives.

PREVIEW OF THE WORLD’S FIRST AI-POWERED NEWS NETWORK

NO, X.99 PRICES DON’T HURT QUALITY PERCEPTIONS

MAXBONE: A MARKETING AUDIT

Maxbone is a DTC pet accessory and clothing brand. It succeeds with paid social due to its lifestyle UGC content and social proof callouts. However, the brand could add more variety to its creative. In paid search, Maxbone covers the basics but misses out on demand capture due to the lack of shopping listings. The company’s website is effective in showing customer reviews and displaying a prominent sale banner on every page, but its subscription page lacks education and customization.

AUGMENTED REALITY: A NEW ERA MARKETING

AR is reshaping e-commerce, revolutionizing retail, and transforming brand experiences. Examples include virtual fitting rooms for apparel, preview placement for items like furniture or decoration, interactive user manuals, and social media filters.

SNAPCHAT ANNOUNCES ANNUAL ‘RECAP’ ACTIVATION, SHARES TOP IN-APP TRENDS FROM 2023

Snapchatters are now able to look back on their year and Snap’s 2023 top AR filters, trending moments, and snapped locations (available in the 'Memories' section of the app).

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