MAXBONE: A MARKETING AUDIT

Summary from the TLDR Marketing newsletter

Maxbone is a DTC pet accessory and clothing brand. It succeeds with paid social due to its lifestyle UGC content and social proof callouts. However, the brand could add more variety to its creative. In paid search, Maxbone covers the basics but misses out on demand capture due to the lack of shopping listings. The company’s website is effective in showing customer reviews and displaying a prominent sale banner on every page, but its subscription page lacks education and customization.