TIKTOK WHAT'S NEXT 2024 TRENDS REPORT

Summary from the TLDR Marketing newsletter

This report covers 3 major trends that will impact TikTok user expectations in 2024. Hyper-relevant and useful content will lead users to discover new perspectives and take action IRL. The way stories are told will change, becoming more unpredictable and with multiple arcs. Brands will need to actively listen to users to build trust and engagement beyond a one-time sale.