GOOGLE ADVERTISERS CAN NOW OPT OUT OF SEARCH NETWORK

Summary from the TLDR Marketing newsletter

Following Adalytics’ report about Google's ads appearing alongside harmful content, Google is now allowing advertisers to opt out of the Search Network. It is now possible to exclude search partners from all campaign types, including Performance Max and app campaigns. Despite the news, Google continues to refute the report’s claims, saying bad placements are very rare and that Adalytics intentionally triggered them.