TAKE-BACK PROGRAMS BOOST PROFITS

Summary from the TLDR Marketing newsletter

People are willing to pay up to 39% more when companies offer to take back and recycle products at the end of their lifecycle. In one study, 65% of people chose a more expensive shirt with a take-back program, compared to a regular shirt. This happens because people dislike wasting resources and give more value to products when they have a stronger sense of ownership over them.