TLDR MarketingDecember 6, 2023

TLDR MARKETING 2023-12-06

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01NEWS & TRENDS

2024 INSTAGRAM TREND TALK

Instagram’s Trend Talk shares the results of a survey looking at Gen Z trends across the US, UK, Brazil, India, and South Korea. It identifies trends and topics people can expect to see all over the platform in 2024—fashion, dating, music, tech, and more. Gen Z's trends are poised to drive global cultural shifts. These include practicing sustainable fashion, focusing on self-improvement, and taking action on social issues most important to them.

about.instagram.com3 min read

META’S REMOVING CROSS-APP MESSAGING BETWEEN FACEBOOK AND INSTAGRAM

Users will no longer be able to chat with Facebook accounts on Instagram starting mid-December. Any existing cross-app chats will become read-only, which means they’ll remain archived, but will no longer be active. Brands are advised to revise their strategic plans for connecting with their audiences via these platforms.

socialmediatoday.com2 min read

02STRATEGIES & TACTICS

TAKE-BACK PROGRAMS BOOST PROFITS

People are willing to pay up to 39% more when companies offer to take back and recycle products at the end of their lifecycle. In one study, 65% of people chose a more expensive shirt with a take-back program, compared to a regular shirt. This happens because people dislike wasting resources and give more value to products when they have a stronger sense of ownership over them.

tips.ariyh.com5 min read

A FRAMEWORK FOR CREATING CLARITY AROUND YOUR PRODUCT

Horizontal products are arguably the hardest to market because there are often standalone products within an ecosystem. The platform positioning structure provided in the post helps organize and separate use cases under specific products. It can also help inform TOFU and BOFU content strategies.

linkedin.com1 min read

03RESOURCES & TOOLS

4 AI TOOLS TO ANALYZE COMPLEX DOCUMENTS

Generative AI can decipher complicated patents, summarize long narratives into key points and definitions, and extract important sections of ebooks and whitepapers for blogs and promotional materials. This post covers 4 tools including ChatGPT, Claude, PDF Pals, and Ask Your PDF.

practicalecommerce.com4 min read

MARTECH FOR 2024

This report provides an analysis of the martech market. It explains what’s happening in the vendor landscape, especially with AI, and how we see that reflected in adoption in tech stacks. It also covers trends in martech stacks as CMOs and marketing ops are caught between choosing greater efficiency vs. faster innovation. Financial efficiency pushes for stack consolidation, while disruptive innovation requires heavy investment.

chiefmartec.com60 min read

04MISCELLANEOUS

WHY SIMPLE BRANDS WIN (AND HOW TO BECOME ONE)

Brands become forgettable when they try to be everything instead of focusing on their core strategy. For example, Five Guys intentionally did not expand their menu to salads or coffee in order to maintain focus on their burgers and fries. Brands should focus on doing less—but better—and be unapologetic about it. It also helps to take the complexity away from the customer so they know exactly what value you offer to them.

fronterablog.com6 min read

HOW GENERATIVE AI CAN BOOST CONSUMER MARKETING

Gen AI automates content generation, personalizes marketing campaigns, and analyzes customer behavior at scale. It is expected to boost global productivity by up to $4.4 trillion annually, with Marketing and Sales representing 75% of that total.

mckinsey.com10 min read