WHY SIMPLE BRANDS WIN (AND HOW TO BECOME ONE)

Summary from the TLDR Marketing newsletter

Brands become forgettable when they try to be everything instead of focusing on their core strategy. For example, Five Guys intentionally did not expand their menu to salads or coffee in order to maintain focus on their burgers and fries. Brands should focus on doing less—but better—and be unapologetic about it. It also helps to take the complexity away from the customer so they know exactly what value you offer to them.