INSTAGRAM THREADS MISSED A MOMENT TO SHINE, AS OPENAI’S DRAMA TOOK PLACE ON X

Summary from the TLDR Marketing newsletter

Threads missed the chance to compete with X during the OpenAI scandal. Journalists were primarily breaking news on X, sharing the latest in the boardroom drama, the threatened employee exodus, the move to perhaps reinstate Altman, and then Microsoft’s Monday morning that Altman and Brockman had joined the company to lead a new AI team.