ANIMALZ'S TIERED AI CONTENT STRATEGY

Summary from the TLDR Marketing newsletter

The CEO of Animalz developed a 3-tier system for leveraging AI content. Tier 1 content is strategic assets with the highest value, which should be created internally with little to no aid from AI tools. Tier 2 is outsourced premium content, which you might use AI to craft the brief or a basic outline for, but you’d want to be as high-touch as possible. Tier 3 is high-volume AI-generated content, which includes lower-priority SEO content and website pages that help with overall domain authority.