CONTENT CREATION PROCESS: HOW TO PRODUCE UNIQUE CONTENT

Summary from the TLDR Marketing newsletter

The typical content process results in underwhelming content that is dictated by SEO tools or is simply too beginner-level for your target audience. This is usually because brands have writers come up with topics to cover or they rely entirely on SEO tools to decide what and how to write. Instead, you should generate topic ideas from customer feedback or pain points. Then, the writer should interview a subject matter expert and get feedback from them throughout the writing process.