PRACTICALITY MAY TRUMP PURPOSE IN 2024 MARKETING

Summary from the TLDR Marketing newsletter

According to Forrester’s predictions for B2C marketing in 2024, CMOs will lead with practicality, while purpose-driven decisions may take a backseat. Speaking out on social values as a brand is deemed as ‘risky’ due to the contention that exists in the marketplace among consumers. Meanwhile, ‘practical’ investments in AI and data privacy will be more front and center in 2024.