SHOPIFY’S DATA SHOWS HOLIDAY SALES GO WAY BEYOND GIFTS

Summary from the TLDR Marketing newsletter

64% of Americans are using the deals they find on Black Friday-Cyber Monday (BFCM) to self-gift. More than 1 in 3 shoppers will use holiday discounts to stock up on everyday products. Another 29% said they’re planning on making big-ticket purchases they’ve been holding off until BFCM. Gen Z wants to be able to shop anywhere, including in-person (34%) and through social media (48%).