TLDR MARKETING 2023-11-08

GOOGLE’S TOP 100 MOST SEARCHED PRODUCTS OF 2023

TIKTOK SCRAPS $2B CREATOR FUND

TikTok’s $2 billion creator fund is ending on December 16th in the US, UK, Germany, and France. TikTok will instead pay creators through its Creativity Program, which rewards videos longer than 1 minute, signaling how long TikTok thinks videos on its platforms should be. A shift to longer-form video may be a triple win as advertisers, the platforms, and creators would all benefit from more ad space and greater time spent.

SHOPIFY’S DATA SHOWS HOLIDAY SALES GO WAY BEYOND GIFTS

64% of Americans are using the deals they find on Black Friday-Cyber Monday (BFCM) to self-gift. More than 1 in 3 shoppers will use holiday discounts to stock up on everyday products. Another 29% said they’re planning on making big-ticket purchases they’ve been holding off until BFCM. Gen Z wants to be able to shop anywhere, including in-person (34%) and through social media (48%).

REASSURE, DON’T PRESSURE PEOPLE

It’s beneficial to implement reassuring nudges, like personalized recommendations and product fit information. This approach can boost conversions while reducing product returns, compared to pressuring nudges that initially drive incremental sales but result in higher return rates.

INCREASE CONVERSION RATE BY 20% BY ADDING FRICTION TO A LEAD GEN FORM

A B2B software company was looking to improve the conversion rate (CVR) of its lead gen form without losing lead quality by shortening its multi-step form. However, this led to a significant drop in both CVR and qualified leads. It then tested adding a first step that asked users whether they currently had a similar software solution in place. This resulted in a 20% increase in CVR, a 10% increase in qualified leads, and the ability to personalize the lead form for each user.

TECHNICAL ECOMMERCE SEO CHECKLIST

A quick one-pager to ensure your website hierarchy is clear and pages are crawlable and indexable.

3 AI TOOLS FOR BETTER SOCIAL MEDIA PROFILES

An engaging profile helps you stand out on social platforms such as Facebook, LinkedIn, and Twitter. Ahrefs’ free bio writer analyzes your profile page’s content and your inputted tone, then creates three variations of a bio. Beacons.ai’s link-in-bio landing page generator uses content on your social profiles to generate a single page for all channels. Taplio and Resume Worded provide recommendations to improve your LinkedIn profile.

9 CHATGPT PLUGINS FOR MARKETERS AND CONTENT CREATORS

ChatGPT plugins enable additional capabilities and are accessible through the native plugin store. The ‘Browse with Bing’ plugin lets the GPT-4 model search the internet, which is useful for generating a summary of the top search results for long-tail keywords. Dall-E 3 is an image generator that can be used for blog post images or simple branded imagery. Access Link is useful for summaries of web content.

GODADDY: HOW TO IMPROVE CHECKOUT FLOWS ETHICALLY

RESPONSES FOR TOP 3 OBJECTIONS ABOUT COMPETITORS

THE MOST (AND LEAST!) IMPORTANT ELEMENTS THAT IMPACT YOUR WEBSITE CONVERSION RATE

Testing CTA button colors isn’t going to significantly change conversion rates, but testing headlines and copy above the fold will.

ECONOMICS VS TAYLOR SWIFT

Taylor Swift priced her Eras tour tickets at $254 on average, but due to higher demand than available supply, the average resale ticket went for $3,801. While it seems like missed profits, it’s actually a lesson in branding.