4 THINGS DEMAND GENERATION MARKETERS SHOULD UNLEARN IN 2024

Summary from the TLDR Marketing newsletter

Growth leads from ZoomInfo and LiveRamp share 4 things marketers should unlearn that were once viewed as a good model. They argue that reliance on a single model for marketing attribution isn’t ideal—models should be audited and adjusted every 6-12 months. In addition, they advise focusing on creating holistic programs instead of channel-specific campaign tactics and offering as much content upfront and ungated because buyers’ journeys are never linear.