THE COMMUNITY RETENTION PLAYBOOK

Summary from the TLDR Marketing newsletter

Community is key to driving growth for many brands. Bossbabe’s playbook for retaining members and reducing refund requests starts with a welcoming onboarding experience that connects new users to one another. It’s also critical to use data to identify dropoff points and opportunities for users to “level up.” Users shouldn’t be overwhelmed with too much information at the start and instead should experience gradual, meaningful progression.