USE YOUR LINKEDIN PROFILE AS A LANDING PAGE

Summary from the TLDR Marketing newsletter

Whether you have 1,000 or 10,000 followers, your LinkedIn profile is the first place people go to when you’ve caught their interest. Optimization tips include having a cover photo that showcases your expertise with a CTA, writing a headline that says exactly how you help others, and treating the website link like the subject line of an email or the headline of a Google text ad.