HOW TO DISTRIBUTE CONTENT EFFECTIVELY ACROSS MULTIPLE PLATFORMS

Summary from the TLDR Marketing newsletter

Marketers who invest in understanding diverse audience preferences and coordinating cross-device delivery gain highly engaged customers. It takes ongoing testing and refinement to keep the approach relevant. Tips in this collaborative post include: adding value and variation to repurposed content, identifying peak activity times for optimal posting times, and staying ahead of algorithm changes by having a variety of creative assets ready to go.