TLDR Marketing · MISCELLANEOUS

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wordstream.com10 min read

Summary from the TLDR Marketing newsletter

Google has posted over 30 announcements for Google Ads so far in 2023. Meta has released multiple changes this year to Facebook and Instagram ads. Some of the biggest announcements from Google include the launch of the Ads Transparency Center, deprecating most attribution models, and adding new brand restrictions for Search and Performance Max. For Meta, some of the major updates include adding conditional logic in lead generation forms, the launch of AI ads created just from text inputs, and the start of Tailored Campaigns on Facebook.