THE WILD WEST OF E-COMMERCE

Summary from the TLDR Founders newsletter

In light of Klaviyo’s S-1 filing, this article dives into the e-commerce space and the infrastructure that runs it. Much of the plumbing behind e-commerce is invisible to the consumer. Amazon’s FBA, Klaviyo’s marketing, Shopify storefronts, and wholesale marketplaces like Faire all enable the gears of e-commerce to turn without the consumer knowing about it.