TLDR Founders

TLDR FOUNDERS 2023-09-22

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02STRATEGIES & TACTICS

A comprehensive read covering how to map your funnel, set up tooling, and start tracking the right data from marketing activities at your B2B startup.

newsletter.mkt1.co17 min read

HELPFUL BOARDS

Board meetings can often be a huge waste of time. A board member should be your confidant. They should tell hard truths and play the long game. Here’s a helpful breakdown of the signals that indicate whether you’ve got a good board or not.

jaredhecht.com8 min read

03TOOLS & RESOURCES

04MISCELLANEOUS

GENERATIVE AI’S ACT TWO

Generative AI’s first act of developing foundational models and novelty apps is coming to an end. In its place comes Act Two: where generative AI solves human problems end-to-end.

sequoiacap.com15 min read

FAILING BETTER

Startups fail all the time, but not all of them fail gracefully. The core things to think about if you need to close shop include your team, your accounts payable, and your customers. Make sure you preserve the relationship with your team, don’t screw small businesses you owe money to, and don’t kick customers who may rely on your product or service to the curb.

hunterwalk.com4 min read

HOW TO AVOID DOING FRAUD

The most important rule of business is to never lie about your metrics. False metrics quickly spiral out of control, and you’ll begin to layer on fraud after fraud to keep the lie alive. Before you know it, the only thing that exists is the lie you’ve told and not the company behind it.

breakingpoint.tech4 min read