USE THE “EY, OH!” FRAMEWORK TO WRITE COPY THAT DRIVES ACTION

Summary from the TLDR Marketing newsletter

The “Ey, Oh!” framework entails skipping boring copy in favor of emotions and outcomes. Boilerplate CTAs and copy could be costing you conversions. For example, instead of “Read our resources” or “Sign up today,” use “Become a social media growth wizard” or “Start accelerating pipeline today.”