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Meta is now offering verification badges on Facebook and Instagram at a significantly lower cost than X's business verification service. The subscription for a single account on either platform will cost $21.99 per month, or $27.99 per month on mobile devices, compared to X's $1,000. The verification includes features like a blue checkmark badge, impersonation protection, premium customer support, and improved discoverability.
Microsoft launched a new video ad product, Video and Connected TV (CTV) ads, enabling businesses to create online video and CTV ad campaigns. The ads will be served across Microsoft's sites, publisher partners, and on connected TV in the US, with more publishers expected to be added as the product expands.
YouTube has been showing ad blocker users more aggressive prompts that block the video player and warn them to either allow ads or subscribe to YouTube Premium. The company has been taking more measures against ad blockers to ensure its content creators are compensated for their work.
This post shares a unique approach to product development called “content-led product”. The approach helps validate ideas and organic traffic potential without building anything. This could be a potential tactic for SaaS companies where product building is expensive, marketing is often an afterthought, and survival depends on getting new users through the door as quickly as possible.
The “Ey, Oh!” framework entails skipping boring copy in favor of emotions and outcomes. Boilerplate CTAs and copy could be costing you conversions. For example, instead of “Read our resources” or “Sign up today,” use “Become a social media growth wizard” or “Start accelerating pipeline today.”
CAC payback period is a vital metric for startups and SaaS companies. It indicates how long it takes to recoup customer acquisition costs (CAC). A "good" CAC payback period varies based on target customers, with smaller companies aiming for <12 months, 100-120% net dollar retention (NDR) companies looking at 12-18 months, and high NDR companies having more flexibility. Factors such as R&D investment should be considered when calculating CAC payback, and a holistic view of efficiency metrics should be adopted.
This guide breaks down the reporting and attribution must-haves at the early and growth stages. In detail, it covers how to map your funnel and start tracking the right data, generate full-funnel reports with attribution, use reports to understand the impact of marketing activities, and turn this work into a bottoms-up forecast.
This guide, written by Leah Tharin who specializes in product-led growth, explains the concept of product-market fit, tools to find it, ways to measure it, and common misunderstandings around it.
Generative AI is transforming content creation and customer experiences. This article explores 6 Gen-AI certifications from Microsoft, Google, Coursera, and LinkedIn.
H&M is expanding its online return fee policy to more markets outside of the UK, including the US. The brand charges a fee on online returns, but only to customers who aren’t enrolled in its loyalty program. In-store returns will continue to be free. This is a strategy to increase loyalty signups and in-store traffic while also retaining more revenue from refunded items.
Michelle Gabe used her past agency experience to land big brand collaborations with partners like Taco Bell and The Super Mario movie. She also revealed that many of Truff’s celebrity acknowledgments occurred organically or through carefully sent samples.
A quick think-piece on why B2B companies who claim to be customer-centric should publish pricing on their websites.
This post describes 4 metrics that factor into the LTV of a successful SMS program: acquisition rate, revenue per message, messages per subscriber, and retention rate.
This post highlights 5 questions product marketers should ask before writing compelling product positioning and messaging.