BLACK FRIDAY EMAIL MARKETING: TACTICAL BEST PRACTICES + EXAMPLES

Summary from the TLDR Marketing newsletter

Now is the time to prepare your brand’s Black Friday and Cyber Monday emails. This guide explains the steps to kickstart your campaigns. It includes tips to build your email list, the content to include, and effective subject lines to use. The guide also includes sample campaigns, such as a “get ready” email and an average-spend-per-customer promotion.