WILL TARGETED ADVERTISING SURVIVE PRIVACY LEGISLATION?

Summary from the TLDR Marketing newsletter

Targeted advertising is under threat due to privacy regulations and consumer distrust. Privacy laws, like GDPR and CCPA, are demanding higher levels of consumer consent, impacting traditional targeted advertising practices. While this does not mean targeted advertising will end soon, the industry is shifting towards a more transparent, user-centric, and consent-driven model. Advertisers are turning to alternative methods such as contextual advertising and zero-party data to navigate this changing landscape.