GOOGLE SEARCH ANTITRUST TRIAL READY TO BEGIN: WHAT’S AT STAKE

Summary from the TLDR Marketing newsletter

The search antitrust trial against Google focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. If the DOJ wins, it could mean lower costs for advertisers or other changes. If Google wins, additional tech regulation may be harder to achieve.