WHEN YOUR MARKETING MIX DOESN’T MATCH YOUR CUSTOMER’S JOURNEY

Summary from the TLDR Marketing newsletter

Marketers often invest in over-saturated channels (ie. SEO, paid search, social ads) and leave little or no budget for all the other channels their customers can be found in. This video transcript stresses the importance of conducting audience research to understand a customer’s journey, which then determines the channels to invest marketing dollars in.