KEY HIGHLIGHTS OF KANTAR MEDIA REACTIONS 2023

Summary from the TLDR Marketing newsletter

Kantar surveyed 900 marketers and 16,000 consumers from around the world to quantify how trends and changes in the media landscape shaped their attitudes. Amazon took the title of consumers’ most preferred ad platform. Meanwhile, TV, the traditional lynchpin of ad campaigns, was absent from the ranking of marketers’ preferred ad channels. Only 6% of marketers said they will increase TV spend in 2024.