WORLD SURFING LEAGUE PROMOTES FINALS WITH CANDY CRUSH TOURNAMENT

Summary from the TLDR Marketing newsletter

Candy Crush Soda Saga is running a limited-time in-game tournament to promote the Rip Curl World Surf League Finals. The League is the latest to use the mobile game franchise to tap into popular culture. The campaign includes social media content from creators, giveaways, in-person activations, and more.