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2023.11.03
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14,500 matchesWALT DISNEY STUDIOS’ DRAWING ON THE PAST
Investors are starting to worry Walt Disney Studios is beginning to show its age as it turns 100. Its share price dropped to its lowest level in nearly nine years as the company stumbled in streaming. But adapting to the times is not a new challenge for Disney. Instead, it’s been a point of survival throughout the company’s history. A century ago when “Disney” was a single person and not a global company worth over $150 billion, emerging sound and color technologies rattled the silent film industry.
2023.11.03
CAPTCHA IS A DRAG AND SHOULD BE DROPPED
Online, undignified access is making people with disabilities jump through hoops to access information that other people can access easily. For example, throwing a bunch of inaccessible captchas infuriates them and means they have to contact support. To simply check their email.
2023.11.03
ART MATERIALISM: THE ART MOVEMENT HAPPENING RIGHT NOW THAT YOU NEED TO KNOW ABOUT
Art Materialism is a movement that celebrates physical art that uses unconventional materials in an era where so much art relies on AI and digital tools. Materials you wouldn't normally associate with the type of art it creates characterize the creations. Art Materialism's first nine artists are exhibiting their work at the Catto Gallery. The materials used include denim, packing tape, sneakers, car upholstery, scrap metal, wallpaper, tulle, crayons, and paint swatches.
2023.11.03
THE SEATTLE SOUNDERS SEEK OUT A SLEEK, WATER-INSPIRED REBRAND
In honor of the Sounders’ 50th anniversary, the franchise sought the expertise of Athletics for a brand refresh in partnership with the Seattle-based design firm Column Studio and ad agency DNA. The brand evolution brief aimed to root the Sounders in a clearer sense of place, reconnect it with its 50-year heritage, and embed the club within the broader global soccer culture. In doing so, Athletics developed a guiding theme for the identity: “At the Water’s Edge.”
2023.11.03
DISASTERS "VERY RARELY NOT A DESIGN FAILURE" SAYS EXPERT LUCY EASTHOPE
Leading disaster expert Lucy Easthope explains why she gets chills when architects work on disaster recovery pro bono. "What natural disasters have done over the years is simply cloak massive design failings," Easthope says. Architects working on projects subject to flooding or wildfires must maintain a mental balance that involves imagining, exciting, and innovatively pushing the boundaries of failure while simultaneously preparing for the worst.
2023.11.03
HOW UBER DESIGN PRODUCTS
Uber provides the best example of designing a service that works everywhere for everyone. Its secret involves designing beyond the screen, taking the complexity of travel into account, empowering designers to act as psychologists, and taking notice of local habits.
2023.11.03
PIXEL PERFECT: HOW AI UNLOCKS CREATIVITY
Rex Woodbury breaks down how AI, creators, and scaled distribution tactics like virality and community-led growth are generating huge momentum across these vectors.
2023.11.03
VCS NO LONGER DO DTC
If you’re a consumer goods company trying to raise right now, it’s super hard. So far this year, U.S. investors put just over $130 million into companies at the intersection of e-commerce and consumer products. That’s a whopping 97% decline from the peak in 2021.
2023.11.03
UNPACKING AMAZON’S UNIQUE WAYS OF WORKING (93 MINUTE PODCAST)
This podcast is with Bill Carr, someone who played a pivotal role in shaping Amazon’s digital music and video strategy over the course of 15 years. There are a ton of excellent takeaways, but a highlight for me was how to actually follow the “disagree and commit” principle.
2023.11.03
lennysnewsletter.comTLDR Founders
A MINOR CHATGPT UPDATE IS A WARNING TO FOUNDERS: BIG TECH CAN BLOW UP YOUR STARTUP AT ANY TIME
We’ve already seen it with investors not willing to invest in companies that are just wrapping GPT but now it is even more clear. With the ability to query uploaded PDFs, a whole swath of startups just got wiped off the map.
2023.11.03
TOP 10 MISTAKES WHEN HIRING A VP OF SALES
Cautionary tales and sage advice for founders hiring their sales leaders. It’s about understanding the career game they’re looking to play, testing their knowledge of your product, and seeing if they’re going to attract sales talent to your company.
2023.11.03
ARE BIGGER TEAMS BETTER?
A quick read by Sean Byrnes about when to think about big vs. small teams. The short answer is that it depends, but he breaks it down in an easy-to-understand fashion.
2023.11.03
LIVEBLOCKS COMMENTS (PRODUCT)
Enable discussions in your product effortlessly.
2023.11.03
liveblocks.ioTLDR Founders
LDRS (PRODUCT)
Open-source loading animations for your product.
2023.11.03
uiball.comTLDR Founders
ADSBY (PRODUCT)
Generate keywords with AI in seconds.
2023.11.03
adsby.coTLDR Founders
THE ONLY THING YOUR INVESTORS WANT
Surprise surprise, it’s growth. Even if your investors are compassionate, empathetic, and understanding, they still expect you to grow fast.
2023.11.03
WHAT MAKES A GREAT ACQUISITION?
Google has made over 250 acquisitions. Facebook, Amazon, and Apple have over 100 each. Getting M&A right has been the difference between reasonably successful companies, and hyper-successful ones. But M&A is really hard. This article unpacks some of the elements of great acquisitions in this long read. Most of the case studies are late-stage companies, but the principles remain true if you’re an earlier-stage company looking to acquire.
2023.11.03
THE GENERATIONAL BUSINESS TRAP
This post explores the concept of "The Generational Business Trap." The discussion is around how companies, even successful ones, can fall into the trap of becoming a 'generational' business that fails to evolve with changing times and customer preferences. The key to longevity is continuously reinventing oneself, maintaining customer-centricity, and fostering an innovative culture. The post also provides examples and offers practical tips for avoiding this trap.
2023.11.03
WHAT’S SO GREAT ABOUT BEING A CEO?
Being a CEO is a really hard job, but it has some rewards, like choosing who you work with and getting to really own something.
2023.11.03
WHAT MAKES A GREAT ACQUISITION?
This is a pretty in-depth look at acquisitions from a couple of different perspectives and covers the good, bad, and ugly around how to make them stick and be successful.
2023.11.03
HOW MUCH SHOULD QUOTAS INCREASE NEXT YEAR?
Even with the uncertainty in the market these days, expectations show that software purchasing will increase by as much as 8% next year. What kind of impact will that have on quotas especially given the pain CFO’s have exerted over the last year?
2023.11.03
RESEARCHERS FIND 34 WINDOWS DRIVERS VULNERABLE TO FULL DEVICE TAKEOVER
Researchers at VMware Carbon Black have discovered that 34 Windows Driver Model (WDM) and Windows Driver Frameworks (WDF) drivers are vulnerable to exploitation by non-privileged actors who could gain full control of the devices and execute arbitrary code. The technique has been employed by various adversaries, including the North Korea-linked Lazarus Group.
2023.11.03
CRITICAL ATLASSIAN CONFLUENCE FLAW CAN LEAD TO SIGNIFICANT DATA LOSS
Atlassian has issued a warning about a critical security vulnerability affecting all versions of Confluence Data Center and Server, which could lead to significant data loss if exploited by an unauthenticated attacker. The vulnerability is an improper authorization issue. Atlassian is not aware of any attacks exploiting this vulnerability but urges customers to take immediate action to protect their installs.
2023.11.03
DOZENS OF NPM PACKAGES CAUGHT ATTEMPTING TO DEPLOY REVERSE SHELL
Phylum's automated risk detection platform alerted them to a campaign involving at least 48 different publications on npm. These packages, published by the npm user "hktalent" with a package called rshNpm, contained obfuscated JavaScript designed to initiate a reverse shell on package install. The attack chain is triggered by package installation via an install hook in the package.json.
2023.11.03
MALVERTISING VIA DYNAMIC SEARCH ADS
Malwarebytes detected an incident in which attackers utilized a hacked website to generate dynamic search ads that advertised software containing a Trojan. Dynamic search ads are a feature of Google ads that allows for generating ads based on the content of a webpage. Malwarebytes speculates that the attackers may not have even known that they were creating these malvertising ads.
2023.11.03
COMMON CYBERSECURITY MISCONFIGURATIONS IN NETWORKS
The Cyber Security Agency of Singapore has released an advisory detailing common misconfigurations in networks. The 13 item list includes common misconfigurations such as weak authentication, unnecessary open ports, and unencrypted data.
2023.11.03
POPPING BLISTERS FOR RESEARCH: AN OVERVIEW OF PAST PAYLOADS AND EXPLORING RECENT DEVELOPMENTS
This article provides an overview of Blister, a malware loader that loads a payload embedded within it. The authors analyze past payloads dropped by Blister loaders based on 137 unpacked samples from the past year and a half and explore recent developments. The analysis shows that Blister is mostly used in a targeted manner with Mythic agents as its payload of choice. The article provides YARA rules and scripts to help analyze the Mythic agent and the packer observed with it.
2023.11.03
AGE
age is an encryption tool, format, and go library. It features small, explicit keys, no config options, and UNIX-style composability. age supports many common encryption tool features such as passphrases, recipients, and SSH keys.
2023.11.03
GHIDRA-RICKROLL
A gag tool showcasing that Ghidra will automatically detect and render image and audio files embedded in a binary.
2023.11.03
AWS EUROPEAN SOVEREIGN CLOUD
AWS has announced a new independent sovereign cloud in Europe. The sovereign cloud is designed for public sector organizations in highly regulated industries that require a distinct cloud that is located solely in the EU. AWS has committed to maintaining the same level of service as the main cloud and providing high availability capabilities through distinct and geographically distant regions and availability zones in the European Sovereign Cloud.
2023.11.03
.US HARBORS PROLIFIC MALICIOUS LINK SHORTENING SERVICE
Researchers at Infoblox have been tracking a three year old link shortening service that caters to threat actors. Prior to May 2023, the shortening service primarily used .info domains, but it has now migrated to primarily using .US domains. The .US top-level domain (TLD) is meant to be managed and verified by the National Telecommunications and Information Administration, but researchers have speculated that this management has been outsourced, leading to the TLD hosting many phishing websites.
2023.11.03
NORTH KOREAN HACKERS TARGETING CRYPTO EXPERTS WITH KANDYKORN MACOS MALWARE
North Korean state-sponsored hackers have targeted blockchain engineers of an unnamed crypto exchange platform via Discord using macOS malware named KANDYKORN. Security researchers have linked the activity, which began in April 2023, to the Lazarus Group. The attackers lured victims by impersonating blockchain engineers on a public Discord server. The malware is a full-featured memory resident RAT with built-in capabilities to enumerate files, run additional malware, exfiltrate data, terminate processes, and run arbitrary commands.
2023.11.03
THIS TINY DEVICE (FLIPPER ZERO) IS SENDING UPDATED IPHONES INTO A NEVER-ENDING DOS LOOP
A security researcher experienced a series of pop-up windows that made it nearly impossible to use his iPhone while traveling by train in the Netherlands. The culprit, it turned out, was using a Flipper Zero device to send Bluetooth pairing requests to all iPhones within radio range. This slim, lightweight device has been available since 2020, but in recent months, it has become much more visible.
2023.11.03
INFOSECMAP (WEBAPP)
InfoSecMap is a searchable database of different events and meetups related to information security.
2023.11.03
infosecmap.comTLDR InfoSec
BOEING CONFIRMS CYBERATTACK AMID LOCKBIT RANSOMWARE CLAIMS
Aerospace company Boeing has confirmed that it is investigating a cyberattack that affected its parts and distribution business. This comes after LockBit ransomware claimed that it had breached the company's network and stolen data. Boeing has stated that the incident did not affect flight safety, and it is collaborating with law enforcement and regulatory agencies.
2023.11.03
DOZENS OF COUNTRIES WILL PLEDGE TO STOP PAYING RANSOMWARE GANGS
An alliance of 40 countries will sign a pledge to stop paying ransoms demanded by cybercriminal groups during the third annual International Counter-Ransomware Initiative summit in Washington, D.C. The initiative is in response to record ransomware risks worldwide, with the U.S. being the target of approximately 46% of these incidents. The summit will also focus on strategies to block the funds used by ransomware groups to finance their operations.
2023.11.03
META MADE AN A/B TESTING TOOL TO HELP USERS OPTIMIZE THEIR REELS ON FACEBOOK
Meta introduced an experimental A/B testing feature for Facebook Reels, allowing creators to test different captions and thumbnail images to optimize their content. The tool is part of the Professional Dashboard and enables users to choose up to four combinations for testing, with the winning variant displaying the one with the most views.
2023.11.03
UPDATES TO HOW PUBLISHERS MONETIZE WITH ADSENSE
Google AdSense is making 2 significant changes to its revenue-sharing structure. First, it is shifting to per-impression payments, which will offer publishers greater transparency and consistency while displaying ads on their websites. Second, the revenue share will be split into separate rates for the buy-side and sell-side with the percentage that publishers keep remaining roughly the same at 68%.
2023.11.03
HOW POWERUP TOYS INCREASED CONVERSION RATE BY 58% WITH EMOTIONAL STORYTELLING
POWERUP Toys struggled to convert visitors from paid ads and organic searches into buyers. Its team researched its target customers, then updated copy and images across the site to better connect the products to users’ lives. In 2 months, these changes increased its website conversion rate by 58%
2023.11.03
USE YOUR LINKEDIN PROFILE AS A LANDING PAGE
Whether you have 1,000 or 10,000 followers, your LinkedIn profile is the first place people go to when you’ve caught their interest. Optimization tips include having a cover photo that showcases your expertise with a CTA, writing a headline that says exactly how you help others, and treating the website link like the subject line of an email or the headline of a Google text ad.
2023.11.03
HOW TO DISTRIBUTE CONTENT EFFECTIVELY ACROSS MULTIPLE PLATFORMS
Marketers who invest in understanding diverse audience preferences and coordinating cross-device delivery gain highly engaged customers. It takes ongoing testing and refinement to keep the approach relevant. Tips in this collaborative post include: adding value and variation to repurposed content, identifying peak activity times for optimal posting times, and staying ahead of algorithm changes by having a variety of creative assets ready to go.
2023.11.03
B2B MARKETING PERSONALIZATION: HOW TO KEEP IT PERSONAL & SAFE
B2B marketing personalization focuses on customizing marketing efforts to address the unique needs of other businesses, with the primary objectives being improved audience engagement, increased conversions, and enhanced customer loyalty. This approach offers several benefits, including resource-efficient marketing, valuable data insights gained from segmentation, and effective personalization strategies for various channels like email and social media.
2023.11.03
8 BENEFITS TO AUDITING AN ECOMMERCE WEBSITE IN NOVEMBER
Ecommerce brands often take their foot off the optimization gas pedal during Q4—they’re either entering a code freeze or working on large holiday campaigns. This article shares 8 reasons why website audits should be conducted in November: there are more sessions and data than normal during the holidays, sites are full of high-intent and motivated visitors, and a code freeze means fewer variables affecting your site’s performance.
2023.11.03
HOW CASH APP GROWS: BECOMING KING FOR BLOCK’S $24B COMMERCE STACK
Cash App was a late entrant to the payments app space, but has grown into the #1 finance app in the U.S. It grew by marketing a strong hook to underserved and underbanked communities that Venmo had overlooked. With razor thin margins, its growth culture and formula revolved around CAC. It has kept CAC low while growing its user base with a strong referral program, enabling “billboarding,” and triggering word of mouth.
2023.11.03
LESSONS FROM BUILDING $300 MILLION IN DTC RETENTION ECOSYSTEMS
One of the biggest challenges brands face when scaling is the transition from an “acquisition-first” to an “acquisition + retention” approach to growth. Brands must understand every stage of their customer lifestyle in order to effectively retain users. It’s critical to audit every step in order to identify where customers are dropping off, which are the highest-ROI opportunities for retention campaigns. Marketers at this stage should also layer on additional channels and programs, such as loyalty rewards, to deepen the relationship with customers.
2023.11.03
UNDERSTANDING GOOGLE’S ZMOT: THE ZERO MOMENT OF TRUTH MODEL
Google's Zero Moment of Truth (ZMOT) model, introduced in 2011, has transformed the way consumers engage with products. Unlike the traditional marketing approach, ZMOT occurs before consumers engage with products physically. It's a phase where consumers research, read reviews, and gather information online. This gives them more power to make informed decisions based on real-life user experiences and authentic feedback.
2023.11.03
6 RED FLAGS WHEN INTERVIEWING FOR A GROWTH ROLE
Avoid companies that don’t know why they’re growing, don’t ‘goal’ the rest of the company on growth, or have poor data infrastructure.
2023.11.03
TESTING THE LIMITS OF BRANDING: WHAT IT CAN FIX AND WHAT IT CAN’T
Apple, Toms, and Boohoo are branding success stories, but good branding can’t make up for moral failings, a bad product, or bad operations.
2023.11.03
* Detailed definitions for each of the 4 DORA metrics
* Ways to improve your engineering team’s performance on each metric * Using tools like Pluralsight Flow [5] to create more frequent and consistent releases, reduce mistakes and testing time, and get updates to end users faster.
2023.11.03
pluralsight.comTLDR Web Dev