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THE HEARTFELT APPROACH THAT MADE CHEWY THE #1 PET FOOD RETAILER

Chewy's rise to the top of the pet food market was built on the understanding that pet owners see their pets as family and crafting experiences that resonate emotionally. For instance, it sends handwritten welcome cards to every new customer and condolence flowers when it learns about the loss of a pet, strengthening bonds with its community. Its customer-first approach includes refunding incorrect orders with a suggestion to donate them to shelters and its service team delivers rapid support.

2024.11.21
marketingshots.substack.com2 min readTLDR Marketing

HOW WE GOT 100+ CLIENTS IN 48 HOURS FROM PRODUCT HUNT

RivalSense gained 100+ clients in 48 hours after ranking #5 on Product Hunt. Success relied on leveraging networks, newsletters, and online communities to drive votes in the critical first 4 hours. RivalSense engaged commenters for feedback, analyzed traffic to refine its website, and filtered low-intent trial signups. This resulted in included increased visibility, backlinks, and traffic from newsletters. Post-launch preparation was key to sustaining momentum.

2024.11.21
indiehackers.com3 min readTLDR Marketing

7 EXPERIMENTAL GOOGLE AI PROJECTS YOU CAN TRY RIGHT NOW

NotebookLM helps users analyze and summarize documents, while Learn About provides adaptive learning experiences on various topics. MusicFX allows users to generate original music from descriptions, and ImageFX creates custom images from text. GenType designs unique typefaces, TextFX enhances writing with creative effects, and Illuminate transforms complex topics into engaging podcast-style audio.

2024.11.21
links.tldrnewsletter.com2 min readTLDR Marketing

REPORT HIGHLIGHTS KEY CONCERNS AMONG DIGITAL AD BUYERS

A survey of over 250 US digital ad buyers revealed that 75% view ads placed near fake news or misinformation as a top concern. Social media promotions remain the leading opportunity, favored by 63%, followed by digital video at 57%. Live-streaming and influencer marketing lag at 19% and 17%, respectively. 52% believe social shopping will gain traction. Concerns over generative AI and deepfakes continue to push platforms to enhance content labeling and detection efforts.

2024.11.21
socialmediatoday.com2 min readTLDR Marketing

THE TWITCH ADPOCALYPSE - WHAT IT IS? AND WHAT IT MEANS FOR TWITCH

The Twitch Adpocalypse, marked by declining ad revenue for top streamers, is being driven by changes in Twitch's Content Classification Labels and reduced ad spend. This mirrors the 2017 YouTube Adpocalypse, where advertisers pulled out over concerns about controversial content. Twitch's limited ad targeting capabilities and weak reporting systems make it less appealing to advertisers, leading to a sharp drop in revenue for streamers. As a result, many are exploring alternative platforms like Kick or YouTube.

2024.11.21
links.tldrnewsletter.com3 min readTLDR Marketing

GENERATIONAL DIVIDES IN EMAIL: ARE MARKETERS MISSING THEIR MARK?

67% of consumers feel they receive too many emails, with Baby Boomers reporting the highest email fatigue at 81%. Promotional offers are the most engaging email type, ranking first for 66% of Gen Z respondents, while newsletters and company updates lag behind. Younger generations prioritize personalization, with 57% more likely to engage with emails offering exclusive discounts.

2024.11.21
litmus.com4 min readTLDR Marketing

BRAND LEADERSHIP: AIM FOR DIFFERENT, NOT BETTER

Most brands emphasize “better” specs, but neuroscience shows emotional connection, not facts, guides purchase decisions. Differentiation rooted in purpose and trust forms stronger bonds with consumers than incremental improvements or analytical arguments. Successful communication aligns with how consumers feel, not just what they think, making emotion the key to long-term growth.

2024.11.21
brandingstrategyinsider.com6 min readTLDR Marketing

BE CAREFUL WITH USESYNCEXTERNALSTORE

This developer initially created a `useLocalStorage` hook using `useSyncExternalStore` to manage local storage, but encountered an infinite render loop when storing non-string values due to React's comparison of objects. To resolve this, the hook was edited to serialize and deserialize data using `superjson`, which handles non-primitive types more effectively than `JSON.stringify` and `JSON.parse`.

2024.11.21
nico.fyi6 min readTLDR Web Dev

WHAT ARE REACT PORTALS?

React Portals offer a way to render a component's children outside its parent's DOM hierarchy. This is useful for elements like modals and notifications that need to be displayed at the top level of an application.

2024.11.21
techhub.iodigital.com5 min readTLDR Web Dev

5 DIFFERENCES BETWEEN REACT SERVER COMPONENTS AND SERVER-SIDE RENDERING

Server Components reduce client-side JavaScript by rendering static parts on the server, skipping hydration, and avoiding bundle bloat. SSR pre-renders HTML on the server, but still sends the full app bundle to the client for hydration, increasing load times. While SSR supports interactive components throughout, Server Components isolate static and interactive parts.

2024.11.21
tymzap.com7 min readTLDR Web Dev

HOW TO COPE WITH TECHNOLOGY FOMO

Many developers feel anxiety about keeping up with the constant churn of new technologies. However, chasing the latest trends is not as important as understanding foundational "keyframe" technologies and the problems they solve. This lets developers pick up new things quickly whenever they need to.

2024.11.21
avdi.codes7 min readTLDR Web Dev

HOW WE CHOOSE TECHNOLOGIES

PostHog prioritizes adopting new technologies when facing urgent problems like excessive costs or scaling challenges. Decisions are made asynchronously through a request for comments (RFC) process and the team continuously evaluates their technology stack to make sure it aligns with their long-term goals.

2024.11.21
newsletter.posthog.com9 min readTLDR Web Dev

OPENNEXT

OpenNext is a tool that allows developers to deploy Next.js applications across various environments, including AWS Lambda and traditional Node.js servers. It aims to support all Next.js 14 features and is actively maintained by the SST community.

2024.11.21
github.comGitHub repositoryTLDR Web Dev

INTRODUCING WORKFLOWS: CICD BUILT FOR YOUR APP

Expo Workflows is a new CI/CD service that allows developers to automate their entire app development process, from building and testing to submitting to app stores. It offers pre-packaged jobs for common tasks and the ability to create custom jobs, triggered by GitHub events or manually via EAS CLI.

2024.11.21
expo.dev5 min readTLDR Web Dev

LEGEND LIST

Legend List is an experimental React Native library that aims to be a higher-performing replacement for FlatList, especially for lists with dynamically sized items.

2024.11.21
github.comGitHub repositoryTLDR Web Dev

HOW GOOGLE SPENT 15 YEARS CREATING A CULTURE OF CONCEALMENT

Google created a culture of concealment to avoid antitrust litigation by encouraging employees to delete messages, avoid certain words, and include lawyers in communications. This practice was revealed through court documents and testimony in three antitrust trials against Google.

2024.11.21
archive.ph14 min readTLDR Web Dev

AAA - ANALYTICAL ANTI-ALIASING

This article explores various anti-aliasing techniques in computer graphics, starting with simple methods like SSAA and MSAA and progressing to more advanced techniques. It then goes through post-processing methods such as MLAA and FXAA. The article's core focus is on Analytical Anti-Aliasing (AAA), a novel approach that achieves smooth, sharp results by directly calculating anti-aliased pixels based on the shape's mathematical definition.

2024.11.21
blog.frost.kiwi36 min readTLDR Web Dev

STATE OF HTML 2024

The State of HTML 2024 report shows that developers are adopting new HTML features, such as dialog and inert, while being frustrated by areas of friction like inconsistent browser support. There's a growing reliance on modern standards for accessibility and interactivity.

2024.11.21
2024.stateofhtml.comToolTLDR Web Dev

ESSENTIAL TYPESCRIPT FOR REACT

Some important TypeScript tips for React devs include inferring output types, typing children with ReactNode, using ComponentProps for props, and using unions and tuples for better type management.

2024.11.21
jacobparis.com6 min readTLDR Web Dev

LEOPARDS

Leopards is a Python library that allows you to query lists of dictionaries or objects with a SQL-like syntax.

2024.11.21
github.comGitHub repositoryTLDR Web Dev

SQLITE-VEC NOW SUPPORTS METADATA COLUMNS AND FILTERING

The latest release of sqlite-vec, a SQLite extension for vector search, now allows users to store and filter non-vector data like metadata and auxiliary columns within vector tables, which improves the efficiency of KNN queries.

2024.11.21
alexgarcia.xyz9 min readTLDR Web Dev

AUTOTAB

Autotab is an AI-powered tool that automates repetitive computer tasks by learning from user demonstrations and executing actions with mouse and keyboard control.

2024.11.21
autotab.comToolTLDR Web Dev

Sponsored

🆕 AUTH0 INCREASES PLAN LIMITS FOR FREE AND PAID PLANS

Auth0 by Okta have significantly expanded the Auth0 free tier and pricing plans [4]. This makes it even easier for developers to defend against increasingly sophisticated attacks on their customers' identities and build the next generation of applications securely and reliably.

2024.11.20
auth0.comSponsorTLDR

SPACEX COMPLETES SIXTH STARSHIP FLIGHT, SPLASHES DOWN BOTH BOOSTER AND SPACECRAFT

SpaceX launched the sixth Starship test flight yesterday near Brownsville, Texas, before intentionally splashing down in the Indian Ocean an hour later. The company had originally aimed to catch the rocket's Super Heavy booster with its launch tower but decided to splash down the booster in the Gulf of Mexico instead as it did not clear the 'commit criteria' needed for the catch attempt. This was the first time Starship made a daylight splashdown in the Indian Ocean. Video of the flight test is available in the article.

2024.11.20
cnbc.com5 min readTLDR

META FORMS PRODUCT GROUP TO BUILD AI TOOLS FOR BUSINESSES

Meta is creating a new product unit to develop AI tools for business. It will be led by Clara Shih, who was most recently the CEO of Salesforce AI. Shih will be responsible for building new tools and getting businesses to adopt them. Most of Meta's business-facing AI tools have so far centered around ad creation and optimization. The new product group will build tools that create deeper customer relationships beyond advertising.

2024.11.20
links.tldrnewsletter.com3 min readTLDR

I'M A NEUROSCIENTIST WHO TAUGHT RATS TO DRIVE

A study in which rats were taught how to drive found that rats housed in enriched environments learned to drive faster than those in standard cages. The finding supports the idea that complex environments enhance neuroplasticity. The study found that the rats had an intense motivation for their driving training. Its results suggest that anticipating positive experiences may help drive persistence to keep searching for life's rewards. Pictures and videos of the rats and their automobiles are available in the article.

2024.11.20
theconversation.com11 min readTLDR

NEW FASTEST SUPERCOMPUTER WILL SIMULATE NUKE TESTING

The National Nuclear Security Administration (NNSA) has unveiled the world's fastest supercomputer, El Capitan. El Capitan can perform over 2,700 quadrillion operations per second at its peak. It will be used to model and predict nuclear weapon performance, aging effects, and safety. It will also aid in fusion and AI projects. Planning for the system began in 2018, with construction starting four years ago. El Capitan was built by Hewlett Packard Enterprise, which has built all of the current top 3 supercomputers.

2024.11.20
spectrum.ieee.org2 min readTLDR

Sponsored

RETHINKING CHANGE MANAGEMENT

With the rise of AI and evolving customer expectations, businesses have to adopt a culture of continuous transformation. Get the guide by Camunda [10] to find out how to engage stakeholders, leverage technology and data to enhance agility, and embed a mindset of

2024.11.20
page.camunda.comSponsorTLDR

FIREPROOF REALTIME LEDGER

Fireproof is a realtime database that runs on any backend. It can create multi-player by default apps that can sync changes between browsers and backend functions. Fireproof is network aware, encrypted, and multi-writer safe. It is designed for real-time collaboration with CRDTs and offers cryptographic causal integrity for all operations. Built for the web, Fireproof has a small package size and no WebAssembly.

2024.11.20
github.comGitHub repositoryTLDR

ANDROID 16 PREVIEW

The Android 16 Preview SDK and tools are now available for download. This page contains all the information needed to make apps compatible with the next version of Android. The final release is planned for next year. Android 16 is expected to reach Platform Stability at Beta 3 in March 2025.

2024.11.20
developer.android.com14 min readTLDR

US GOVERNMENT COMMISSION PUSHES MANHATTAN PROJECT-STYLE AI INITIATIVE

A US congressional commission has proposed a Manhattan Project-style initiative to fund the development of AI systems that will be as smart or smarter than humans. The Manhattan Project was a large-scale collaboration between the US government and the private sector that produced the first atomic bombs. The commission says that public-private partnerships will be key in advancing artificial general intelligence, but did not give any specific investment strategies in its report. The commission also recommends repealing the de minimis trade exemption that allows Chinese goods under $800 to bypass tariffs with minimal paperwork and inspection.

2024.11.20
links.tldrnewsletter.com4 min readTLDR

THE DEEP SEA

This site shows visitors what lies underneath the surface of the sea. Just scroll down and you will see what creatures can be found at different depths. It goes all the way down to The Challenger Deep, the deepest point in the ocean at 10,924 meters below sea level. Humans reached this level in 1960, about nine years before the moon landing.

2024.11.20
links.tldrnewsletter.comToolTLDR

INTEGRATE

Integrate is a Rust library for performing numerical integration of real-valued functions.

2024.11.20
github.comGitHub repositoryTLDR