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Your B2B SaaS product needs to provide seamless native integrations [5] to close customers and improve retention. But each integration takes months of engineering to build. What does the build vs buy tradeoff look like in this context? This guide by Paragon [5] covers all the factors you should consider when deciding between building integrations in-house vs. working with
The GP at Creandum talks about the problem with the IPO window in 2024, M&A, and what every fintech company is discussing in its boardroom.
Corporate expense card platform Brex, last valued at $12bn, is laying off a fifth of its staff. It is also changing up management as its COO and CTO depart.
As AI tooling and business use cases become more sophisticated, we’ll start to see more and more real world applications of the tech. One lens to look at the opportunity here is how AI will make processes more efficient and cheaper whilst growing margins substantially. This might unlock a whole new way of doing things that previously didn’t make economic sense because margins were too thin. This article explores a few of these examples.
Resurfacing this article from the founder of Basecamp, written in 2016 in light of all the middle management layoffs happening across large tech companies like Meta. This article asks whether it's a better operating model to have player-managers at your startup rather than full-time managers.
Most founders want to know how they stack up against competition or best-in-class examples. Everyone loves benchmarking. Maxio launched its latest benchmarking report on B2B SaaS companies, and this article breaks down the top highlights and things you should be aware of as a founder.
Lessons from a venture-backed founder on how to manage your remote teams. The core takeaway? Cultivate a strong written culture and perhaps rethink OKRs.
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Protect your users and app from attacks. Customize Auth0 by Okta [12]’s OOTB login solution or integrate APIs and SDKs to quickly build your own. Auth0 [12] offers a scalable solution for your auth requirements — from creating a seamless login experience with SSO to securely managing individual and business customers — Apply today [12].
Hustle Fund wrote the ultimate fundraising guide to help first-time founders raise millions of dollars. It’s 100% free.
AI that mentions your products in online conversations naturally.
Automate resume screening with AI.
To be a good company, you have to have one product that you do really well. To be a great company, you need multiple. This article dives into known companies like Datadog and ServiceNow, maps their journey from single-product to multi-product, and discusses how this transition impacted their growth.
Your more junior employees are often judged on effort, whilst the senior ones on outcomes. Junior employees need more of your time and guidance. You should have a read on the level of seniority across your team and allocate bandwidth accordingly.
Despite all its issues and media challenges, X is still a great tool for gathering perspectives on certain problem spaces – particularly if you’re a founder, because the startup X scene is so vibrant. This article explores a few simple tactics you can deploy to ensure you’re not missing the good bits or drowning in information overload.
Whether you’re writing a blog or designing a strategy, outlining the content and defining what you want to achieve is an important step in the process. AI is your sparring partner, and it’s only going to get better at helping you position your thinking before you start the work.
When asking someone to do something, tell them the maximum amount of time to spend on it and whether they should deprioritize other things to focus on the task. Smart people can often spend too long coming up with a smart solution to a problem that might not need it.
A no-holds-barred take on 2024. If you like what you do, work harder. People who are generally unhappy right now in their careers need to do some self-introspection.
Subway is investigating a potential data breach after the LockBit ransomware gang claimed it hacked the company's systems and stole hundreds of gigabytes of data, including financial information and employee salaries. The hackers threatened to sell the data to competitors if Subway did not pay a ransom to protect it.
A researcher discovered a password dump containing nearly 71 million unique credentials for various sites circulating on the internet. This password dump is unique from many other multisite dumps because it contains nearly 25 million credentials that have never been leaked before. The credentials were collected by a stealer malware running on compromised machines.
Apple has released a fix for a WebKit confusion issue. The vulnerability can result in remote code execution when processing malicious web content. This article contains a full list of affected devices.
This post describes how to find vulnerabilities in applications. It explains a method for hunting CSRFs, a familiar vulnerability for most people to start with.
AI Sleeper Agents are AI agents that behave normally until a certain trigger occurs and their behavior changes. Researchers created AI Sleeper Agents and then applied standard safety training methods that are used by GPTs like ChatGPT and Claude. They observed that the models still responded to the sleeper triggers and were able to adapt their behavior even after going through all the safety training.
The Cactus ransomware has been targeting victims across various industries and putting pressure on them by releasing personal information. The malware uses standard C++ constructs and Windows scheduled tasks for persistence. This analysis provides information on the build of the malware, its program flow, its setup process, and the techniques it uses to inhibit system recovery.
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Automation shouldn’t stop at generating and prioritizing tickets. Join this Nucleus Security webinar [11] to learn how you can use automation to drive efficiency in every part of your vulnerability management (VM) program — assigning ownership, ticketing, data management, reporting, audit trails, and prioritization. Register here
Stalker is an Attack Surface Management (ASM) tool with a big focus on extendability. It streamlines and automates reconnaissance operations while giving you the flexibility to expand its functionalities. Its web interface enables easy data access and sharing with all stakeholders.
This script is designed to help expedite web application assessment by automating some of the assessment steps (e.g., running nmap, sublist3r, metasploit, etc.)
LAST (Latio Application Security Tester) uses OpenAI to scan code for security issues from the command line. The tool can be configured to scan all code, only changes, or run in a pipeline.
HP claims blocking third-party ink cartridges prevents viruses. CEO Enrique Lores said viruses could "go to the printer" via cartridges, justifying HP's controversial Dynamic Security system. While hacked cartridges sound concerning, the actual security risk appears low, casting doubt on HP's virus justification.
CISA Director Jen Easterly was the target of a swatting incident on Dec 30. She described it as "harrowing," noting the rise in harassment and threats against public officials.
A post in which Ross Haleliuk, best-selling author of the recently released Cyber for Builders, draws parallels between the development of the quality assurance industry and penetration testing. Haleliuk observes that both QA and pentesting followed a similar trajectory, going from companies not doing them at all before outsourcing the functions, and then finally bringing them back in-house. He predicts that just as software development and testing have become linked, securing and testing software security will become the standard.
Over 39K attacks on Atlassian Confluence Data Centre deployment attempting to make use of CVE-2023-22527.
A website that keeps a list of known AI agents. The list can be used for information or to block unwanted scrapers.
An exposed API in the project management tool Trello allows the linking of private email addresses with Trello accounts, resulting in the creation of millions of data profiles containing public and private information.
Google has integrated its multimodal LLM, Gemini, into the Google Ads platform. Gemini enhances the conversational experience for advertisers and enables them to build and scale Search ad campaigns more efficiently. The chat-based tool is capable of generating relevant ad content, including assets and keywords. Beta access is available for English language advertisers in the US and UK. A global rollout is expected in the next few weeks.
This article discusses the impact of augmented and mixed-reality devices on advertising. Some marketers remain skeptical due to economic uncertainties. Meanwhile, Apple and Sony are announcing new AR and MR devices. Walmart and Qualcomm are reimagining the retail experience with video rails on shelves and smart shopping carts. The shift towards spatial computing can be seen as an opportunity to create more interactive 3D ad experiences and enable hyper-personalized and hyper-local contextual ads. Sensory advertising could also be amplified by the rise of wearable tech.
Comparison pages help brands stand out from their rivals by offering clear comparisons of product features and help capture valuable SEO real estate. These pages bring in high-intent traffic that can more easily be converted to sales. Effective comparison pages have comparison tables, social proof, frequently asked questions, and an advertorial style. This article includes case studies of comparison pages from HubSpot, Zoho, and Ahrefs.
A client solutions manager at Meta found that ad campaigns without any comments perform significantly better than campaigns with negative comments. In their study, the campaign with negative comments had a significantly worse cost per install ($4.69 vs. $1.46). Brands should prune any undesirable comments from their Facebook ads to prevent performance dips.
This article provides essential tips and strategies for a successful Valentine's Day marketing campaign. It covers do's and don'ts and Meta ad headline ideas and shares 11 strategies with examples. The tips include avoiding forcing a Valentine's angle into a product that does not fit the date, emphasizing customer appreciation promotions, and adapting based on insights. Strategies range from boosting sales with popups to redefining Valentine's Day for your brand.
LinkedIn's recent updates include a robust ad measurement suite that addresses B2B marketers' attribution and privacy concerns, the introduction of sponsored articles for Company Pages, and a featured section for enhanced customization. The new AI-driven ad measurement features categorize metrics into pillars, providing advertisers with a comprehensive approach to assess and optimize campaigns. LinkedIn is also expanding learning options with bite-sized content and improving Premium profiles with a 'Spotlight' section.
This website showcases and curates examples of effective email design and marketing from brands like Ray-Ban, Supergoop, and Postable. There are thousands of examples across email categories like onboarding, abandoned cart, follow-up, and loyalty/rewards. There is a 14-day free trial available.
Tab Organizer automatically suggests and creates tab groups based on your open tabs in Chrome. This will be useful in preventing your tab bar from becoming an unsalvageable mess. “Help me write” puts a writing assistant directly into some web input boxes. This will be useful when writing reviews for restaurants or crafting an RSVP for a party. Navigate to the “Experimental AI” page from “Settings” to try them in Chrome on Macs and Windows PCs (U.S. only).
Segment your target audience into those who might need your product in the future, those who need it but don’t want it, and those who need it and want it. These segments should be marketed to differently. Knowing your customers’ buying dynamics also helps you prioritize the best acquisition opportunities and set the right objectives. For example, high-cost products will naturally have longer sales cycles and more complex buying journeys compared to freemium products.
Customers are up to 32% more likely to forgive a mistake when they receive an apology rather than financial compensation. Mistakes like late delivery or a forgotten order are bound to happen. Brands should respond by offering a sincere apology and a polite explanation for why the mistake happened without being defensive. Research finds that this is more effective than compensation alone. An apology helps customers regain self-esteem after feeling disrespected and shows that a company is considerate of their feelings.
This guide explains what to include in an elevator pitch, how to master the delivery of it, and key learnings from real-life examples.
TikTok continues to push towards longer-form content to expand its monetization alternatives and offer creators more revenue-sharing opportunities.