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A MAN OF LETTERS: STEP INTO THE WORLD OF MIN KIM – PACKED WITH TASTEFUL, EVOCATIVE TYPOGRAPHY

New York-based designer and art director Min Kim uses typography and music to tell stories. Besides his work as a Senior Designer at Google, Kim has an impressive freelance career, as seen by his recent work for Lil Nas X's Tales of Dominica video and 'Life After Salem,' where he designed the ornate typography system for the musician's first tour.

2024.01.31
the-brandidentity.com9 min readTLDR Design

Sponsored

Most companies are. That's why teams at Shopify, Uber and Gong are using Fellow [6], the #1 rated Meeting Productivity software [6] on G2. → AI meeting recording, transcription and summaries [5] integrated in every meeting note and calendar event.

2024.01.31
d2swt604.na1.hs-sales-engage.comSponsorTLDR Founders

THE AMERICAN DYNAMISM 50: AI

a16z has put together this list of 50 startups tackling some of America’s most pressing problems around defense, energy, transportation, and manufacturing. All of them are using AI in some form to accelerate their efforts. If you’re curious about real-world applications of AI, this contains great insights.

2024.01.31
a16z.com30 min readTLDR Founders

THERE'S A WHOLE LOT OF UGLY OUT THERE WHEN IT COMES TO GROWTH TEAMS

Many startups are crippling their growth efforts by overlapping some basic realities. True growth is not a hack and it can’t be achieved unless you’ve figured out PMF for your core business line. Here’s a list of things to be conscious of if you’re a founder with a growth team or in the market looking for that ideal hire.

2024.01.31
elenaverna.substack.com9 min readTLDR Founders

HOW TO REMOVE ONBOARDING NEW HIRE BOTTLENECKS

Onboarding a new hire isn’t just about setting them up with their laptop and getting them access to Slack, it’s a key business process that many overlook. This article breaks down all the signals that suggest you’ve hit a bottleneck in your onboarding process as a scaling startup and explains how to overcome them.

2024.01.31
martinfowler.com24 min readTLDR Founders

THE PARTNERSHIPS HANDBOOK

In this post, the Head of Partnerships at Pigment discusses the importance of becoming partner-first, addressing digital transformation mandates, and helping your partners get promoted as a strategy for success.

2024.01.31
akashbajwa.substack.com13 min readTLDR Founders

HOW TOP TECH COMPANIES DEFINE ARR

Love or loathe it, investors want to know your ARR. Here’s a breakdown of how larger tech companies like DataDog, Dropbox, and UI Path calculate this metric.

2024.01.31
mostlymetrics.com9 min readTLDR Founders

DEBT VS EQUITY: WHAT'S THE DIFFERENCE?

Somewhat 101, but if you’re new to the topic, this is a decent read. This article breaks down the basics of debt and equity funding, pros and cons, and when you should consider these options at your startup.

2024.01.31
alexanderjarvis.com4 min readTLDR Founders

Sponsored

👀 CUSTOMIZABLE DNS FILTERING THAT’S ACTUALLY EASY TO USE

DNS is an often-overlooked aspect of network security, despite being the 1st step of almost every malicious attack. Control D [14] makes DNS an easy problem to solve. Block malicious domains, unwanted content and browse faster on all devices. The best part? It’s so easy your grandma can (probably) use it [14]. Available for personal use and teams of all sizes.

2024.01.31
controld.comSponsorTLDR Founders

BREX, MSFT, AND FINTECHS CUTTING HEADCOUNT, BUT UNEMPLOYMENT STAYS LOW

There’s been a lot of layoff headlines so far in 2023. Brex was the most recent, laying off 20% of its staff. This article argues the layoffs are the result of two converging trends – a drop in venture funding, particularly in fintech, and a rising cultural force at play that’s inspiring companies to run lean and use layoffs as a way to pivot away from projects or reshape the company.

2024.01.31
lex.substack.com3 min readTLDR Founders

WHAT BIG TECH LAYOFFS SUGGEST FOR THE INDUSTRY

Microsoft's layoffs last year signaled a potential industry-wide growth slowdown. Microsoft is a mature company with pretty solid predictive capabilities around its revenue forecasts. If Microsoft is worried about the macro, should the rest of us?

2024.01.31
blog.pragmaticengineer.com7 min readTLDR Founders

WHAT TO DO IF YOU’RE AN NRR ZOMBIE

NRR is a new term defined as a startup that boomed in 2021 and then kinda fell out of PMF but won enough users in that period and has high enough customer retention to stay alive. They’re not really growing, but they’re also not really failing. Pulling out of this slump is hard - this article touches on how to do it.

2024.01.31
saastr.com3 min readTLDR Founders

HOW TO BE A BETTER MICROMANAGER

Conventional wisdom says you should hire smart people and leave them to it. Fine if you’re a well-funded startup that can afford super smart people, but what if you hire someone who has a little less experience? This article suggests early micromanagement AKA guidance is the way and it provides a light framework for you to use.

2024.01.31
junglegym.substack.com2 min readTLDR Founders

WHAT PRODUCT MANAGEMENT IS REALLY ABOUT

We sometimes confuse product managers for project managers, but their job isn’t to manage product deadlines. The highest value thing they can do is to continually align business objectives with user needs, using technology as the glue.

2024.01.31
substack.com1 min readTLDR Founders

STOP ARGUING, START DEBATING

In the early days of developing an idea, it’s critical that you challenge every assumption behind that idea. You need to build a decision-making framework and the capability to disagree and commit. Without it, you’re just arguing in circles. Awareness of whether you’re arguing or debating is key to getting things done when the people involved might disagree.

2024.01.31
breakingpoint.tech2 min readTLDR Founders

ACTIVELY EXPLOITED VULNERABILITY IN HITRON DVRS: FIXED, PATCHES AVAILABLE

The Akamai Security Intelligence Response Team (SIRT) has discovered vulnerabilities in multiple Hitron DVR device models that are actively being exploited. The vulnerabilities allow an authenticated attacker to achieve OS command injection using default credentials. Hitron Systems has released new firmware versions to address the vulnerabilities and advises users to upgrade to firmware version ≥ 4.03.

2024.01.31
akamai.com3 min readTLDR InfoSec

RIDING THE AI WAVES: THE RISE OF ARTIFICIAL INTELLIGENCE TO COMBAT CYBER THREATS

AI is transforming cybersecurity with machine learning to adapt to evolving threats. This post dives into how AI has been evolving over the last two decades, from spam filters to predictive analytics. This rise has democratized AI, empowering more sophisticated attacks. While AI is indispensable for modern cyber protection, its dual-use nature poses risks.

2024.01.31
blogs.blackberry.com10 min readTLDR InfoSec

EXTRACTING STRINGS FROM GO AND RUST EXECUTABLES

The Mandiant FLARE team has released a new version of FLOSS that contains specialized algorithms for extracting strings from Go and Rust binaries. These languages use structs to determine string length as opposed to null-terminated strings which leads to strings.exe struggling to extract strings. This post includes details of how strings are stored in the languages and how FLOSS detects them.

2024.01.31
mandiant.com8 min readTLDR InfoSec

MASTERING KUBERNETES SECURITY: SAFEGUARDING YOUR CONTAINER KINGDOM

A post from Red Canary that looks at Kubernetes security through the 4C security model with a particular focus on Container and Cluster threat models. The Container section focuses on issues such as malicious containers and on-the-fly containers. The Cluster section focuses on common misconfigurations and contains remediation advice.

2024.01.31
redcanary.com10 min readTLDR InfoSec

Sponsored

🪟 “SINGLE PANE OF GLASS” — EMPTY BUZZWORD OR MEANINGFUL APPROACH TO VULNERABILITY MANAGEMENT?

Single Pane of Glass (SPOG) has long been derided as vendor-speak. But is it actually useful in describing the way enterprises manage vulnerabilities in sprawling IT environments [11]? In this upcoming webinar, Scott Kuffer, Co-Founder and COO of Nucleus Security [11] and a special expert guest, will discuss what a SPOG actually is, and offer actionable tips for elevating your vulnerability management

2024.01.31
nucleussec.comSponsorTLDR InfoSec

VULS

Agentless vulnerability scanner for Linux, FreeBSD, Container, WordPress, Programming language libraries, and Network devices.

2024.01.31
github.comGitHub repositoryTLDR InfoSec

TOMCTER

Tomcter is a Python tool developed to brute force Apache Tomcat manager logins with default credentials. Tomcter also works with proxychains.

2024.01.31
github.comGitHub repositoryTLDR InfoSec

APIDETECTOR

APIDetector is a multithreaded tool for testing exposed Swagger endpoints in various subdomains. It is customizable and can test http or https endpoints. APIDetector features false-positive detection capabilities.

2024.01.31
github.comGitHub repositoryTLDR InfoSec

9 WAYS TO GAIN EXPERIENCE IN CYBER SECURITY

A blog post from TryHackMe that suggests ways to gain experience in cybersecurity. The suggestions include work placements, volunteering, CTF events, networking, home labs, bug bounties, and open source projects.

2024.01.31
tryhackme.com4 min readTLDR InfoSec

INSTAGRAM THREADS TRIPLES DOWNLOADS IN DECEMBER

Threads tripled its downloads month-over-month in December. It placed in the top 10 most downloaded apps for the month across both the App Store and Google Play. The growth was likely due to the push Meta had given the app by displaying ads on Facebook that featured Threads’ viral posts. The app could also be benefiting from its move into the fediverse - the social network comprised of interconnected servers that communicate via the ActivityPub protocol.

2024.01.31
techcrunch.com2 min readTLDR Marketing

UNIVERSAL MUSIC SET TO PULL SONGS FROM TIKTOK

Universal Music Group has accused TikTok of bullying, saying the company wanted to pay a fraction of the rate other social media sites pay for access to its music catalog. As a result, Universal will stop licensing its content to TikTok when its contract expires on January 31. This will remove TikTok’s access to music from artists like Taylor Swift, The Weeknd, and Drake.

2024.01.31
ft.com2 min readTLDR Marketing

DON’T HIDE — MINE YOUR BRAND’S FLAWS FOR STORYTELLING GOLD

All brands, regardless of their stature or intentions, have flaws. Marketers should embrace these imperfections as opportunities for compelling storytelling and differentiation. It creates more human-centric content that resonates with audiences, building trust and authenticity by moving beyond traditional messaging structures and taking calculated risks.

2024.01.31
contentmarketinginstitute.com4 min readTLDR Marketing

STARTING USERS WITH PREMIUM TRIALS CAN BOOST CONVERSION

Offering users a free trial of the full premium service on signup can increase conversion to paid premium by up to 40% compared to offering a freemium option that doesn’t require starting with a trial. This is known as a reverse trial, which drops down to a freemium tier if the trial expires. This tactic is effective because it creates a sense of loss. The user is able to experience the full functionality of premium, so being downgraded to the free tier highlights the new limitations. This psychologically makes them more likely to convert to a paid subscription.

2024.01.31
cxl.com3 min readTLDR Marketing

SMTPING: FREE EMAIL VALIDATION & EMAIL WARM-UP

SMTPing is a tool that improves email deliverability. Its free features include email verification to improve your email sender reputation. With a paid plan, you can access more email verification credits, the email warm-up feature, integrations with email applications, and more.

2024.01.31
smtping.comToolTLDR Marketing

9 OF THE BEST SPRING EMAIL EXAMPLES

For many consumers, Spring is a time to declutter and break old habits. This article compiled emails from brands like Prose, Away, Tattly, and Legacybox to use as inspiration in leveraging the spring season into your email content strategy.

2024.01.31
drip.com6 min readTLDR Marketing

THE SCIENCE BEHIND GOOD SOCIAL MEDIA HOOKS

Good hooks get attention and are able to sustain it, are presented to the user immediately, and are not misleading or fake. This article delves into the science behind effective social media hooks. It presents examples from Instagram and TikTok posts, including quizzes or Q&As, text posts, trend hopping, and useful videos or tutorials.

2024.01.31
blog.hootsuite.com7 min readTLDR Marketing

SAAS ON TIKTOK: HOW CREATORKIT IS CRUSHING THE TIKTOK GAME (5 MINUTE)

Unlike many other SaaS companies, CreatorKit invests in a TikTok strategy to reach its audience. The brand succeeds by creating educational content that hooks users, keeps them entertained, and empowers them to take action. CreatorKit achieves “Content-Platform Fit” by posting videos that fit TikTok users’ unspoken norms and standards. This involves using hashtags, POV videos, popular sounds, and other tricks. CreatorKit proves that TikTok can be an effective marketing channel for SaaS brands.

2024.01.31
foundationinc.coTLDR Marketing

10 COMMON SIGNS THAT YOUR E-COMMERCE WEBSITE HAS CONVERSION PROBLEMS

This post contains common signs that your website isn’t converting as well as it could. Check to see if your site has product descriptions that are text blocks with no bullet points or icons. Fix any cases where your products have less than 10 reviews or no customer images. Avoid using technical words or jargon that your users often won't understand. Be sure to explain whether users have to pay for return delivery.

2024.01.31
linkedin.com1 min readTLDR Marketing

GOOGLE OFFERS SPECIFIC FEEDBACK ON WHY AN ARTICLE MIGHT NOT BE HELPFUL

Danny Sullivan, Google's Search Liaison, replied to a post on X with very specific feedback on how to make an article more helpful. The article in question had experienced a severe drop in traffic from Google Search. Much of the feedback was around how information in the article could potentially be unclear or misleading to users. The article mentioned products that weren’t yet available, which could be unsatisfying for users. Sullivan also called out how the article claimed to be updated, yet included outdated information.

2024.01.31
seroundtable.com2 min readTLDR Marketing