Start by anchoring leadership on a range based on the 40% rule, where the budget is 40% of the company's growth target. Split the budget into 50-60% for headcount and 40-50% for working dollars, then align it with key KPIs like pipeline growth. Use a demand model to back into demo goals and allocate a budget for ads. Regularly engage with your CFO, balance trade-offs, and don't underspend, seeking additional funds from other departments if necessary. Treat the budget as a guideline and adjust if goals are met. A link to the demand model template is included in the post's comments.
Insense finds and collaborates with creators for UGC, organic posting, and whitelisted ads on Instagram and TikTok Spark Ads. It offers a creator marketplace, relationship management tools, campaign performance reporting, and more.
To streamline handling website form submissions, an AI-powered automation was set up using Zapier. When a form is submitted, Pardot sends the contents to a designated address, triggering Zapier. GPT-4o analyzes and categorizes the submission. If human follow-up is needed, the automation sends a notification with the categorization in the subject line; otherwise, no action is taken. This system saves time and only costs a few cents per day.
Top marketers focus on generating ideas, not copying tactics, because tactics lose effectiveness quickly as they get replicated. The career ladder in marketing progresses from executing and innovating tactics ($80K–$170K) to spotting and creating ideas ($250K+). Asking "why" instead of "how" drives breakthrough ideas, which lead to lasting, effective strategies. Successful marketers from companies like MongoDB and Duolingo start with "why" to create timeless ideas that spawn multiple tactics.
Brand marketers face a false choice between revolution and evolution, but the future lies in the "mini-lution" model. This approach focuses on creating high-impact, attention-grabbing brand moments across fragmented channels, from social media ads to landing pages. Unlike expensive brand overhauls or slow and incremental updates, mini-lutions seize real-time opportunities while following a core strategy. The model acknowledges today's noisy media environment, where attention is scarce and brand consistency comes from storytelling, not uniform visuals.
Grow your LinkedIn audience by reposting content after 6 hours, posting consistently on one topic, and keeping it unscripted.
An example of Google Maps using the HEART framework.
Creating a seemingly simple calculator app is far more complex than it seems. The Android calculator's accuracy was achieved through an engineering feat led by Hans-J. Boehm, who used a system combining rational arithmetic and recursive real arithmetic (RRA). This approach balances the need for precise calculations with practical computational limitations, dynamically switching between methods depending on the complexity of the expression.
This is a comprehensive guide on adding a directory to your shell's PATH environment variable. It goes over how to identify your shell, locate the correct configuration file, and determine the directory to add based on the program's installation location. While the process seems obvious at first, people commonly run into various “gotchas” that are detailed in this article, like running the wrong program version, duplicate PATH entries, and history loss after PATH updates.
NASA's ten software development rules were designed for high-stakes embedded systems, but aren't that flexible. They're probably too restrictive and impractical for applications beyond spacecraft software, especially in languages offering better abstraction and error handling. Many of the rules, like limiting function length and forbidding dynamic memory allocation, make code readability and maintainability worse.
Elon Musk's LLM Grok promotes Musk's views, which subtly influences users' attitudes and beliefs, often without their awareness. Also, the AI's reliability is questionable, with flaws in image generation and temporal reasoning.
Fly.io's investment in GPU-enabled machines for AI/ML inference was unsuccessful, mostly because developers liked readily available LLMs and APIs over managing GPUs directly. The company learned that focusing on core features preferred by a wider dev base was more important overall.
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At their best, AI tools like GitHub Copilot and ChatGPT can be like a hyper-productive junior engineer. But without leadership and strategy, it can amplify chaos instead of progress. Read about how to lead in an AI-driven world [10] on the Test Double blog [10].
The LLM Debugger is a VSCode extension using LLMs for active program debugging, providing real-time runtime context to the LLM for faster and more accurate bug diagnosis. It has features like active debugging, automated breakpoint management, runtime inspection, and synthetic data generation.
Caddy is a free, open-source, high-performance web server. It has automatic HTTPS certificate management and unique features, like a built-in PKI and reverse proxy capabilities.
Zed is a code editor that now has edit prediction powered by their open-source model Zeta, allowing users to apply predicted edits with a single tab press. The team goes over how they developed Zeta, which was derived from Qwen2.5-Coder-7B. It was developed using a rewriting approach and refined through supervised fine-tuning and direct preference optimization for accurate predictions.
Beyond Scrum, Kanban, and Scrumban, there is also ShapeUp (a 6-week cycle emphasizing thorough planning before building), Plan-Build-Ship (a streamlined waterfall approach), and GSD (Get Shit Done), popularized by Shopify. Some of these approaches may better suit startups or projects needing quick pivots, or vice versa.
Following the death of Vim creator Bram Moolenaar, the open-source community rallied to maintain the project. Maintainer Christian Brabandt talked about how Vim was able to continue transitioning away from outdated technologies and infrastructure, release Vim 9.1, and keep addressing pull requests and issues.
Perplexity AI launched Deep Research, a free tool that conducts in-depth research and analysis across various subjects.
Kreuzberg is a Python library providing an async interface for text extraction from various document and image formats.
Uchu is a color palette designed for internet enthusiasts, using the OKLCH color space.
This article shows how to create an accessible "copy code" button for code snippets, which is especially important for users with limited hand mobility.
While IPv6 itself isn't inherently difficult, its successful implementation requires careful attention to detail, including proper server configuration, firewall rules, and monitoring.
Both Apple and Google restored TikTok to their app stores in the US on Thursday. Other ByteDance apps were also restored. President Trump has said that he would like the US to own a 50% share in TikTok through a joint venture with other tech companies. Competing social networks have been trying to bank on TikTok's uncertain future by releasing rival features and apps.
2025.02.14·techcrunch.com·2 min read·TLDR Elon Musk's offer to buy OpenAI for $97.4 billion has a clear deadline: May 10. There is a stipulation that the buyers are able to examine OpenAI's financial and business records and interview OpenAI staff before the all-cash transaction is finalized. The offer undermines Musk's legal claims that OpenAI's startup's assets can't be transferred away for private gain. Musk will drop the bid to acquire OpenAI if the board commits to keeping it as a nonprofit.
2025.02.14·techcrunch.com·3 min read·TLDR The UK's Advanced Research and Intervention Agency (Aria) is funding a trial to test a brain-computer interface that directly alters brain activity using ultrasound to boost mood. The technology could revolutionize the treatment of conditions such as depression, addiction, OCD, and epilepsy by rebalancing disrupted patterns of brain activity. The device was developed by a US-based non-profit called Forest Neurotech. The trial will recruit patients who have had a part of their skull temporarily removed so that the device can be tested without having to perform surgery. It will run for three and a half years starting in March, and if successful, the device will move into full clinical trials.
2025.02.14·theguardian.com·3 min read·TLDR Uber is expanding its partnership with Avride to include autonomous deliveries in Jersey City. Customers in the city can now have their orders delivered by one of Avride's autonomous sidewalk delivery robots. Avride's first robotaxi deployment in the US will be in Dallas this year. The startup has also partnered with Grubhub to bring delivery bots to university campuses across the US.
2025.02.14·techcrunch.com·2 min read·TLDR One of the ultimate aims of protein design is to build entirely new enzymes from scratch. Scientists have traditionally discovered enzymes in nature and then adapted them through trial and error. New advances in AI may eventually lead to ways to create bespoke enzymes from the ground up, but doing so remains a formidable challenge. Many of the protein structural databases used to train models consist overwhelmingly of structures gleaned from 'frozen' images, preventing them from making accurate recreations of dynamic structures.
2025.02.14·press.asimov.com·7 min read·TLDR It's possible to use macOS folder actions to automate various tasks, including converting MOV to MP4 and images to WEBP, downloading videos from YouTube, and more. This article explains how to set these automations up. macOS folder actions turn folders into an interface for any CLI app, making the desktop even more useful than ever.
2025.02.14·links.tldrnewsletter.com·5 min read·TLDR Arm has signed Meta as a customer and will start making chips this year. The first in-house Arm chip will be unveiled as early as this summer. The semiconductor company usually licenses its chip blueprints, so making its own chips is a notable change in strategy. This will turn some of Arm's existing customers into competitors.
2025.02.14·techcrunch.com·1 min read·TLDR People seem to be confused about what can be concluded about scaling large language models. At this point, it is not plausible to precisely predict how far we are from unlocking all of the remaining functions that large language models are capable of. We don't even know all of the component functions of human intelligence - every time we solve something previously out of reach, it turns out that human-level generality is even further out of reach. The invention of human-level artificial general intelligence will disrupt history, but that point is still pretty far off.
2025.02.14·lesswrong.com·14 min read·TLDR The integration of AI has stifled the adoption of new and potentially superior technologies due to training data cutoffs and system prompt influence.
2025.02.14·vale.rocks·6 min read·TLDR The large-scale engagement of corporations in open source needs to be treated seriously because it has and will continue to have negative consequences even if every individual involved is participating in good faith.
2025.02.14·alilleybrinker.com·34 min read·TLDR Meta CTO Andrew Bosworth said employees were free to quit if they think that it's okay to leak to the media because of policy disagreements.
2025.02.14·techcrunch.com·1 min read·TLDR Apple may soon allow third-party retailers to sell its Vision Pro headset.
2025.02.14·theverge.com·2 min read·TLDR It may be possible to have 'a country of geniuses' within a data center by as early as 2026 - companies will need to be prepared for this future.
This post tells the story of how a doomed open-source project was turned into a fast-growing AI company.
2025.02.14·timefold.ai·23 min read·TLDR YouTube has integrated DeepMind's Veo 2 into Dream Screen, enabling users to generate high-quality AI video clips from text prompts.
2025.02.14·blog.youtube·4 min read·TLDR AI Adobe introduces the Firefly Video Model, offering IP-friendly, commercially safe generative AI tools for video and audio creation.
2025.02.14·blog.adobe.com·9 min read·TLDR AI Google has partnered with the Institute of Women's Cancers to enhance AI-driven cancer research, focusing on improving outcomes for breast and gynecological cancers.
2025.02.14·blog.google·2 min read·TLDR AI Jakiro enhances speculative decoding by using Mixture of Experts to generate diverse predictions, reducing correlation among candidates and improving inference speed.
2025.02.14·arxiv.org·14 min read·TLDR AI Researchers reveal that CLIP models are highly vulnerable to poisoning backdoor attacks, achieving nearly 100% attack success with minimal poisoned data. They propose an efficient detection method using local outlier detection, uncovering unintentional backdoors in existing datasets.
2025.02.14·arxiv.org·19 min read·TLDR AI Meta has released checkpoints for their small but mighty mobile friendly language models.
Researchers demonstrate that LLMs can maintain learning capacity while reducing non-embedding parameters by up to 77%. By replacing dense layers with optimized subnetworks, they achieve comparable performance with significantly fewer resources.
2025.02.14·github.com·GitHub repository·TLDR AI MEAP integrates Masked Language Modeling into Next-Token Prediction using a decoder-only Transformer. By masking a small fraction of input tokens, it improves information retrieval tasks while maintaining reasoning capabilities.
2025.02.14·github.com·GitHub repository·TLDR AI This repository contains benchmarks and tools for assessing AI models on complex function calls.
2025.02.14·github.com·GitHub repository·TLDR AI OpenAI is collaborating with SoftBank to automate white-collar workflows using AI, sparking concerns about large-scale unemployment. OpenAI also launched a new AI agent for research and the o3-mini reasoning model, while the EU implemented a ban on risky AI systems. Additionally, ByteDance's YuE model generates music from prompts, and Anthropic introduces Constitutional Classifiers to enhance AI safety measures.
2025.02.14·techcrunch.com·5 min read·TLDR AI Tobias Rees argues that generative AI challenges long-standing human-machine distinctions, presenting new forms of intelligence that require philosophical reconsideration. AI's ability to operate beyond traditional comprehension models suggests its potential to transform human cognition and self-awareness. Rees advocates for philosophical engagement in AI development to explore and navigate this new terrain of human-AI symbiosis.
2025.02.14·noemamag.com·41 min read·TLDR AI The EU's AI Act compliance deadline has passed, prompting the Commission to release guidance for developers on adhering to new AI regulations. Breaches of prohibited use cases, such as social scoring, could incur severe penalties. The guidelines aim to provide clarity but are not legally binding. Formal adoption is pending translation.
2025.02.14·techcrunch.com·2 min read·TLDR AI OpenAI has released an updated Model Spec document under a CC0 license, reinforcing principles of transparency, customizability, and intellectual freedom while maintaining safety guardrails.
2025.02.14·links.tldrnewsletter.com·3 min read·TLDR AI