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The first step in making an impact is getting people to share and discuss your design. Designers tend to get engrossed in creating but must pay more attention to the next logical step of ensuring their work reaches as many people as possible. Getting attention requires design - creating a Press Kit is an effective and simple way of achieving that goal.
In this post, Caper, who represents some of China and Asia's most talented and innovative illustrators, recommends ten talents you should check out. These artists have many unique styles, from 8-bit video games and Chinese watercolors to architecture and emojis.
Featured in the original 1984 film and instantly becoming iconic, the Ghostbusters logo has been called one of the best logos of the 1980s. The Ghostbusters: Frozen Empire logo preserves the classic format and perfectly illustrates the idea of being frozen still.
Phil Maggs, the man behind Superside's AI-enhanced creative services, is well-positioned to understand how AI changes creative industries. Maggs explains why entry-level creatives have nothing to fear, why structuring information for AI is essential, and why AI should be relied upon with care.
Accenture is set to acquire Udacity, an online learning platform, as part of a $1 billion investment aimed at building a learning platform that upskills workers in AI and data technologies. Udacity, valued at $1 billion in 2015 and having raised nearly $300 million, has not disclosed the purchase price for this deal. Before this, Udacity was in discussions with Upgrad for a potential $80 million acquisition.
Anthropic's most recent model, Claude 3, is notable for its warm and realistic conversational style, making it feel more human than other LLMs. Although it may not surpass ChatGPT in all benchmarks, Claude 3's capacity to mirror a user's writing style and augment their creative work makes it a valuable tool for writers and marks a significant achievement in AI development.
This author advocates for 'company user manuals' for communication, collaboration, and community. Their use underscores the necessity of clear communication norms, defined collaboration methods, and a robust community within teams. Clarifying these principles early on helps attract the right people, streamlines operations, and makes the growth path more efficient and enjoyable.
Defining your Ideal Customer Profile (ICP) is crucial for finding product-market fit and building a successful startup. Understanding who you are building for allows you to make accurate decisions regarding features, pricing, and marketing. This guide provides real-life examples, showing readers how to collect information, identify genuine fans, and zero in on the perfect ICP.
Incentives are a powerful yet often overlooked tool for boosting growth. This article examines how Moss, X.com, Superhuman, and tl;dv use incentives like referral programs and revenue sharing to boost user engagement and growth in product-led strategies. Aligned incentives can profoundly influence growth without major engineering costs.
Usage-based pricing seems like a win-win. The buyer only pays for what they use, and the seller enjoys uncapped revenue. However, finance teams often resist due to cost unpredictability. Here are some strategies to keep them content.
Four-week, equity-free program run by Comcast. Due March 10th.
Email-based AI research tool.
Open source alternatives to popular software.
What does building a successful go-to-market strategy take in today's landscape? This report offers insights from 174 companies, including Miro, Notion, Airtable, and Grammarly, to answer that question. Delve in to understand how leading teams are adapting to the rise of product-led sales, the right time to hire a sales team, and the tools they use to scale.
The emergence of AI-powered "business-in-a-box" startups is making entrepreneurship more accessible, riding the growing desire for independent work. These platforms supply the tools, training, and customers needed to succeed in various fields, from pet grooming to painting. With AI further automating business operations, this trend is set to accelerate, heralding a new age of entrepreneurship.
This article recounts Amplitude's two-year journey to trial, initiate, and expand its self-service plan while transitioning to a public company (AMPL). This undertaking led to a tenfold increase in conversions from free to paid plans, although the process was not without its challenges.
The ideal daily routine doesn't exist. The best model is what works for you. Embrace your unique habits, as one size doesn't fit all.
Here are five measures that Coinbase is implementing to increase talent density, which other founders can also adopt during the hiring process.
Y Combinator founders stress the significance of regular user interaction, engaging with users daily, and expressing a desire for broader feedback.
VMware is urging customers to patch critical vulnerabilities that allow hackers to escape VMware's sandbox and hypervisor protections across all versions of ESXi, Workstation, Fusion, and Cloud Foundation products. The four flaws, with two rated at a 9.3/10 severity, undermine the products' core purpose of running sensitive operations inside a virtual machine segmented from the host machine.
Apple has released fixes for two new iOS and iPadOS vulnerabilities. The first vulnerability is in the iOS Kernel and the second is in RTKit. Both vulnerabilities allow attackers with arbitrary kernel read and write permissions to bypass kernel memory permissions.
A new malware strain that targets both Windows and Linux is being distributed as a base64 encoded payload from the aNotepad service. The WogRAT malware on Windows is loaded as a DLL and communicates with C2 servers via POST requests to receive commands for uploading and downloading files, waiting, running arbitrary commands, and terminating. The Linux version behaves similarly except that it uses a TinySHell backdoor to communicate with the C2 server over a reverse shell.
This interview delves into the extraordinary journey of Sam Paniagua, founder of fraud prevention firm Hive Forensics. An unconventional path, Paniagua's story is one of transformation, redemption, and unwavering determination in using cybersecurity innovation to safeguard dreams, livelihoods, and digital society's foundations.
UEFI attacks, which require advanced techniques, are becoming more prevalent. This article begins with an overview of the UEFI system and common attacks on UEFI malware. It then works through Rapid7’s Velociraptor tool’s capabilities for performing forensic investigations on UEFI malware-infected systems.
Golden SAML is a post-exploitation attack technique that involves extracting signing certificates from Active Directory Federation Services to forge signing certificates. In the wake of the Solar Winds attack, organizations were urged to move to a cloud-based SAML like Entra ID to prevent Golden SAML attacks. This post presents a new attack method that leverages externally generated SAML certificates to forge authentication responses from an Entra ID SAML server.
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Tight deadlines for developers lead to security vulnerabilities, but good luck convincing executives to move slower. A more realistic solution? Faster security testing with Dynamic Analysis (DAST) [10]. Launch scans with a few clicks to rapidly find runtime vulnerabilities [10] in web apps and APIs, and see near-instant results with <5% FPR.
Breadlog maintains stable, unique references to log messages in your source code. This helps you identify application events from log messages using numerical IDs that stay the same even when a log message's content changes. No brittle or complex text parsing required.
syzkaller is an unsupervised coverage-guided kernel fuzzer.
Badgerboard is an open source example implementation of a hardware/software solution that can lift traffic from a Schneider Electric X80 backplane into "normal" network traffic to be inspected and acted upon by various network visibility security solutions, such as Snort. This repository includes a link to a blog post with more details on what the hardware and software setup looks like.
CISA has set up an Election Operations Center to coordinate threat responses for the 2024 primaries and elections, providing cybersecurity training, guidelines, and a Protect2024 website with resources for state officials. No credible threats have been detected yet. CISA is focused on potential DDoS, ransomware, and emerging AI risks to secure the electoral process.
Japan ordered messaging app LINE and its parent company NAVER to separate their tech stacks after a data breach exposed over 510,000 users' data. The government cited deep entanglements between the companies' systems and authentication services that enabled unauthorized access. They must now implement their own authentication tools and minimize interconnections.
The NSA has released a Cybersecurity information sheet that provides guidance on how to strengthen internal network control and contain network intrusions to a segmented portion of the network using Zero Trust principles. It is assisting DoD customers in piloting Zero Trust systems and is developing additional guidance for incorporating Zero Trust principles and designs into enterprise networks.
Spain’s data protection authority has ordered Worldcoin to temporarily stop collecting and processing personal data from the market.
Security researchers report that Flipper Zero devices can be used to execute an easy phishing attack that can compromise Tesla accounts and unlock and steal cars.
The FBI's Internet Crime Complaint Center (IC3) reported a record $12.5 billion in online crime losses in 2023, a 22% increase from the previous year, with 880,000 complaints received.
Google’s latest core update targets sites that are mass-producing low-quality content. Marketers can still utilize AI responsibly for tasks such as drafting content and FAQS. It’s unclear if Google can actually detect AI-generated content. However, it can identify content that summarizes existing content and websites creating content at an unreasonable scale. The core update also gives paid search ads a boost.
When it comes to extending the reach of your coverage, social media is undoubtedly offering diminishing returns. Social media engagement is absolutely not a reliable indication of people engaging in news. This study found that social engagement does not correlate with actual readership, indicating that it cannot be used as the only success metric to assess how a post or article is performing.
Feature awareness and engagement within the activation journey is one of the most straightforward and powerful growth levers. A way to achieve this is by sending a daily email series for the first 7-30 days that covers a different feature each send. This post includes example onboarding emails from Superhuman, Notion, and Dropbox – all of which use this strategy.
When you focus on creating content that’s fully convenient to a consumer or reader, they’ll stick around longer and will be more likely to open that next email. Zero-click content is when a newsletter is completely digestible in its native, in-inbox format. SparkToro’s zero-click email strategy boasts a 40-44% open rate for its audience research newsletter sent to 60K subscribers. Follow a structured template, curate from diverse content sources, and offer zero-click value with easily digestible content.
Five different strategies helped AppSumo make over $10 million in revenue each. These strategies involved leveraging prefluencers, creating original products focusing on the core customers, and using giveaways and promotions to create brand awareness and engagement. The process of trial and error requires flexibility and takes some time.
This article lays out a process and tools for creating landing pages from scratch. It’s categorized by research, copywriting, design, development, editing, data analysis, and split testing. Most of the tools mentioned, including Ninja Tip, Northbeam, Pagedeck, and Figma, are free or offer a free trial.
The optimal frequency of blog posts depends on target audience preferences, industry dynamics, and competition. If your target audience has several questions about your products or services, a content frequency of 4-5 blogs per week may be required. If you operate in a specialized industry, you can turn to content creation 1-2 times a month. Tips for maintaining a regular publishing schedule include creating a feasible editorial calendar and mastering the art of repurposing content. Use videos to create new blog posts, combine old blog posts to create ebooks, and convert takeaways from reports into shareable infographics.
Ray Cao, the head of product strategy and operations for monetization at TikTok, discusses TikTok’s internal culture, how it rolls out to new markets, and lessons from building its early go-to-market team. He recommends that startups looking to advertise on TikTok begin by establishing an organic presence, test content, and then gradually transition to targeted ads. A transcript of the interview is available.
Rather than answering a need, Oatly created one. Oat milk was not desired by the general public, so Oatly used coffee culture to establish itself. The brand created a milk that performed uniquely well for high-end coffee, then distributed its products through trend-leading artisan coffee shops using distinctive packaging and branding. The company rode the growing trend of flexitarianism to dominate the oat milk niche. Any brand can look for opportunities to expand beyond its category and look for new audiences to sell to (who might not even be looking for the product).
Sveta Bay is a marketing expert who built a product in a month, validated it in 2 weeks, and then quit her job. She emphasizes the value of targeting a specific audience and offering free AI tools for SEO to drive traffic and revenue. In this article, Bay provides 15 marketing tips she learned from growing her products, stresses the importance of email marketing for user activation and retention, and advises against subscriptions for products with poor retention rates.
Founder-led marketing is when a startup’s founder shares content on their social profiles with the goal of driving revenue. This post includes specific tactics to try.
Prioritize industry knowledge, data-driven approaches, communication, transparency, chemistry, and long-term perspective when assessing potential agencies.
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Pricing is not static—it needs to be adjusted when you’re launching new products, entering a new market, or updating your revenue model. Easier said than done? Implementing price changes [4] can be so difficult and error-prone that companies delay initiatives for months or years.