Apple's marketing for Severance demonstrates how multimedia storytelling and creativity can elevate a campaign without relying on traditional methods. A fake product listing in the Apple Store, real-world installations in New York, in-show artifacts like “The You You Are” book, and even keyboard replicas created a narrative universe that fans wanted to explore and engage. Unlike ad-saturated platforms, Apple leveraged its own ecosystem to invite audiences into the story, creating buzz through fun and creativity rather than traditional targeting and repetition.
A feed-only setup with no headlines, descriptions, images, or videos, forces PMax to prioritize Shopping placements, which typically drive the highest e-commerce conversions.
A step-by-step guide to creating infographics in 9 different formats.
A before vs. after of Buffer's newly revamped weekly report card email.
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Companies must envision long-term industry shifts to build a strong AI strategy, aligning with Amara's Law, which highlights our tendency to overestimate short-term impacts but underestimate long-term effects. Businesses can innovate proactively instead of merely following trends by anticipating changes in jobs and customer needs.
Three key themes have emerged in technology's shift from scarcity to abundance: code evolving from capital to labor, AI's relentless Red Queen's Race, and AI agents reshaping economic activity. The greatest impact lies in decentralized, market-driven applications, with onchain agents and stablecoin-based AI transactions leading the way.
Channel partnerships boost reach and revenue but work best after product-market fit and without sales conflicts. Product managers should choose low-friction partners, streamline enablement, and balance growth with direct sales.
2025.03.28·amycmitchell.substack.com·6 min read·TLDR Product Brand-market fit is as crucial as product-market fit but often overlooked. Companies like Notion, Figma, and Canva treat their brands as growth engines, driving organic acquisition, engagement, and loyalty from the start.
Product teams often ship features aimlessly, driven by noise instead of user needs. To escape this cycle, they must focus on outcomes, run smaller experiments, and strengthen stakeholder relationships.
Product managers specialize in areas like Technical, Growth, AI, and Enterprise, each suited to different business needs. Knowing these roles helps PMs align strengths for greater impact and career fulfillment.
Most companies undervalue intentional operating system design, defaulting instead to ad hoc processes shaped by urgency, habit, and limited awareness. Without leadership buy-in or systems-thinking skills, change efforts often stall amid skepticism, inertia, and misaligned incentives.
GenAI accelerates innovation, making creativity the key competitive edge as execution speeds up. With software development no longer a differentiator, leaders must cultivate creativity to captivate customers and stay ahead.
Google's AI products suffer from confusing UX, fragmentation, and hidden features.
The "Inverted But Technique" improves communication by flipping negative and positive statements, making feedback more encouraging.
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Feeling the pressure to master DevOps while juggling your development responsibilities?
React's new experimental View Transitions API simplifies smooth animations between page navigations by integrating with React's rendering cycle. The ViewTransition component automatically starts transitions at the right time, applies transition names just-in-time, and provides lifecycle hooks for customization.
Native HTML element attributes can be passed to TypeScript React components easily. By using React's built-in generic interfaces like InputHTMLAttributes, devs can extend custom component props with standard HTML attributes. This approach avoids creating new components or manually defining all relevant HTML attributes.
Building self-serve UIs for complex internal systems isn't always good. While seeming to simplify tasks, UIs can mask underlying complexities, engineering needs, and decision-making processes. Instead of adding a UI to make hard work easier, it's better to address the root causes of the difficulty and improve the system's generality and understandability.
While AI is making impressive progress in providing answers and aiding historical research tasks like translation and handwriting recognition, true intelligence lies in asking insightful and unexpected questions, a skill currently missing in AI assessments. Groundbreaking historical research, for example, begins with novel queries that challenge existing assumptions and reveal deeper understandings of the past.
On-call in tech often has a big impact on personal life, sleep, and mental health caused by constant availability. Usually, always-on support isn't needed. Alternatives include "follow the sun" models, voluntary on-call with compensation, or simply accepting downtime during off-hours.
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Join the Elastic team to learn how to build search that understands the meaning of a query, and the choices and options along this path: foundational text search, RAG, vector databases, and using ESRE for dynamically fine-tuning search relevance based on user behavior.
Xorq is a deferred computational framework for building replicable, high-performance ML pipelines in Python. It uses declarative expressions, multi-engine support, built-in caching, and serializable pipelines for data transformations between different data engines.
SVAR Core is a lightweight and responsive Svelte UI library with over 20 customizable components like form controls, pop ups, and date pickers.
Anthropic is researching how language models like Claude think by developing tools similar to an "AI microscope" to understand their internal processes. It has made progress in tracing computational circuits, revealing that Claude sometimes uses a universal "language of thought," plans ahead while writing, and occasionally fabricates reasoning. These findings show that Claude can share knowledge across languages, think of rhyming words in advance when writing poetry, and create plausible arguments even if they're not logically sound.
2025.03.28·links.tldrnewsletter.com·17 min read·TLDR Web Dev An autorouter is a software tool that automatically routes the connections (traces) between components on a PCB. When building an autorouter, devs should use A* search algorithms, prioritize smart algorithms over implementation language, and use spatial hash indexing over tree data structures. Caching pre-solved solutions and visualizing the problem are also necessary optimization.
AI systems that improve with higher compute power consistently outperform those relying on complex human-designed rules. Like nature, AI thrives when given resources to explore and adapt, rather than being over-engineered. For AI engineers, this means focusing on building systems that can effectively scale with compute, rather than spending time on intricate algorithm optimization.
Experience and critical thinking are important in design, as an expert's scrutiny can quickly dismantle plausible-sounding but ultimately flawed advice.
Apple should prioritize a "Snow Leopard"-style update focused on fixing bugs, improving performance, and refining existing features in macOS and iOS/iPadOS, rather than chasing new features.
Kagi search engine has publicly released some of its usage statistics, including a leaderboard of domains that users most frequently block, lower, raise, or pin.
SSH connections can be established through corporate firewalls by tunneling SSH over HTTP(S) using tools like proxytunnel, corkscrew, and ssh-connect.
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Be among the first to access NVIDIA's most advanced AI hardware with Nebius, a leading AI cloud provider.
Google is doing away with its current two-pronged Android development strategy and instead shifting all development internally starting next week. The company previously maintained a public branch and an internal development branch, which resulted in Google spending a lot of time and effort merging patches between the two branches. This change doesn't mean that Google is becoming closed-source - the company will continue to publish the source code for new Android releases, but the frequency of public source code releases for specific Android components will change.
2025.03.27·androidauthority.com·7 min read·TLDR OpenAI plans to more than triple its revenue this year - it generated $3.7 billion in annual revenue last year. The company hit 2 million paid users for the corporate version of ChatGPT in September. It more recently added a $200 monthly ChatGPT Pro option and is considering charging thousands of dollars per month for certain AI products. The company does not expect to be cash-flow positive until 2029. It has been in talks with regulators to restructure into a for-profit public benefit corporation.
2025.03.27·bloomberg.com·2 min read·TLDR Firefly Aerospace has partnered with Blue Origin's Honeybee Robotics for its third lunar mission in 2028. Honeybee will supply a rover to study the Gruithuisen Domes, unusual volcanic formations located in the Moon's near side believed to be rich in silica. Studying the formations could unlock clues about the Moon's geological history and potential resources for future human missions. The upcoming mission is part of NASA's Commercial Lunar Payload Services initiative.
The Fram2 mission will launch four private astronauts into polar orbit to observe Earth's polar regions at an altitude of around 265 to 280 miles above the ground. It is set for launch on board a SpaceX Falcon 9 rocket no earlier than Monday, March 31 at 11:20 PM ET. The four-person crew will be led by Chun Wang of Malta, who founded Bitcoin mining companies f2pool and stakefish. The astronauts will spend three to five days on board SpaceX's Dragon crew spacecraft as they study an aurora-like phenomenon known as STEVE (Strong Thermal Emission Velocity Enhancement), known for its hazy purple and green streaks across the sky. The mission will also include an attempt to grow mushrooms in space.
2025.03.27·gizmodo.com·2 min read·TLDR The Model context protocol (MCP) is a way to provide tools and context to a large language model. It is an open protocol that provides a standardized way to connect AI models to different data sources and tools. OpenAI's Agents SDK now has support for MCP, enabling developers to use a wide range of MCP servers to provide tools to Agents. The company is still working on MCP support for the OpenAI API and ChatGPT desktop app.
2025.03.27·threadreaderapp.com·1 min read·TLDR CSV is often criticized for the wrong reasons. It has many strengths - CSV is dead simple, open and free, text-based, streamable, can be appended to, and succinct. It is dynamically typed, letting developers parse values as they see fit. Reverse CSV is still valid CSV, which means the last rows of a CSV file can be read very efficiently and easily - just feed the bytes of the file in reverse order to a CSV parser. Excel hates CSV, which clearly means CSV must be doing something right.
2025.03.27·github.com·4 min read·TLDR The unemployment rate for college graduates has risen 30% since bottoming out in September 2022. Hiring rates have slowed more for jobs that require a college degree than for other jobs. Some economists say that these trends may be short-term in nature and little cause for concern on their own, but there are other signs that the returns on a college degree may have shifted over a longer period - the gap in wages between those with college degrees and those without has flattened during the past 15 years, though it remains large. The flattening of the gap may reflect employers' reduced need for college graduates.
2025.03.27·nytimes.com·7 min read·TLDR Apple's AI product offerings are non-competitive. Software development is moving faster than ever before, and Apple looks like it is increasingly likely to miss out on a generation of developers conditioned on tools like Cursor, Replit, or v0. The company's AI tools remain notably absent. AI may change the equation enough for Apple to shift its stance, but that could take years. Apple could change all of this with web distribution, but that would be very risky for the company.
2025.03.27·spyglass.org·4 min read·TLDR Playwright MCP is a Model Context Protocol (MCP) server that enables large language models to interact with web pages using Playwright, bypassing the need for screenshots or visually-tuned models.
2025.03.27·github.com·GitHub repository·TLDR While advancements in AI have been impressive, these tools are still far away from writing code autonomously for non-trivial tasks - this post looks at the types of skills that developers will still have to apply for the foreseeable future.
2025.03.27·martinfowler.com·9 min read·TLDR Users subscribed to both Telegram Premium and X Premium will be able to chat with xAI's Grok chatbot within Telegram streams.
2025.03.27·socialmediatoday.com·2 min read·TLDR Cocommit is a command-line tool that leverages large language models to enhance commit quality.
2025.03.27·github.com·GitHub repository·TLDR A list of 30 things Connor Leahy, CEO of Conjecture AI, learned in his 20s.
2025.03.27·ettf.land·48 min read·TLDR Hyperlegibility, making yourself so easy to read and understand that you rise to the top, can help you stand out in a sea of people.
2025.03.27·notboring.co·18 min read·TLDR