HubSpot workflows are normally limited to a single object, forcing teams to use APIs, custom scripts, or manual exports to connect Contacts, Deals, and Companies. Claude Code removes this barrier, letting you query across multiple objects in natural language without code. After installing the Claude for HubSpot app, you can open a workflow and ask Claude to update it using any objects. Review the draft it generates, then implement the changes directly in HubSpot. This enables faster and more flexible multi-object automation.
Google Discover reaches hundreds of millions daily, but its ranking system is mostly hidden. Content flows through a nine-stage pipeline. Missing og:image or images under 1,200px block or limit visibility, and dismissed items remain permanently suppressed. Collection-level filters can block an entire publisher before ranking. Discover uses 13 cluster types, multiple personalization layers, and about 150 concurrent A/B experiments with 51 feature flags, so similar users can see very different feeds.
Meta may have structural advantages over pure play LLM rivals because of its closed-loop ecosystem. Unlike Google, which risks disrupting search ads, Meta can experiment with AI answers inside engagement-driven platforms while preserving monetization. Social discovery behaviors, from restaurant recommendations to product research, are already happening inside Instagram and WhatsApp, creating an entry point for AI-powered search layered onto existing conversations. Local businesses could see renewed importance in optimized Meta profiles as discovery shifts from anonymous reviews to socially informed recommendations.
The Head of Marketing at Proton used Claude Code to write the bot, Anthropic API to process requests, HubSpot tokens to make updates, Railway to run it 24/7, and Supabase to log every action.
A breakdown of Storylane's marketing spend across 10 channels.
Google rotates results from 5-8 subreddits per query, so focusing activity on the most relevant communities drives stronger results.
GTM is the overall plan, a product launch is a marketing-focused subset, and product marketing connects messaging, insights, and enablement across both.
Sponsored
Platforms are fragmenting, but spamming volume won't help you squeeze more out of social. If anything, that extra content creates drag, not momentum.
Parents are embracing experience-rich, screen-smart childhoods. Pinterest searches for “screen free activities” are up 200% and “no phone summer” up 340%. Families are blending screens into shared activities like movie nights and sports. They're rethinking parenting with slower, kinder approaches and using nostalgia, DIY projects, and creative home setups to enrich daily life.
Video podcasts are reshaping the medium and raising questions about whether the term “podcast” still fits. Once defined as on-demand audio shows, podcasts now include episodic video content. Most audiences mix listening and watching, with only 7% exclusively watching and 13% exclusively listening. Video podcasts are expanding into formats traditionally dominated by TV, blending performance, storytelling, and social media elements. Even so, the word “podcast” continues to stick, even as the format evolves.
Many brands focus on age and income, but purchase decisions are driven by life events like marriage, relocation, parenthood, or career changes. Consumers with the same demographics can have opposite intent, making broad-segment messaging and traditional loyalty models less effective. Strategies that combine life event signals with behavioral data and optimize for lifetime value across stages perform better.
B2B content often produces lots of output but little impact because the pieces aren't connected. This podcast shares a four-part framework that can fix this. Content IP focuses on naming the buyer's real, often unspoken problem to build trust. Discovery loops make sure prospects can find your content through search, competitor comparisons, and product pages. Virality loops keep content visible by having real people consistently share stories, not just brand accounts posting updates. Relationship loops use recurring touchpoints like newsletters, webinars, or podcasts to deepen trust over time. When all four work together, content shifts from a task list into a growth engine.
This webinar will discuss experiment best practices and common mistakes that can lead to critical misinformation. The marketing team at GrowthBook will be sharing real examples of experimentation gone wrong and done right. It will take place on March 3 at 12 PM ET.
Pages that fully answer more People Also Ask questions tend to rank higher in the top 5 organic results. This study analyzed 563 keywords and found the strongest correlations for commercial and transactional queries, such as a top 5 correlation of -0.9573 for transactional searches. Informational and navigational queries showed weaker relationships, and the correlation dropped sharply beyond page 1. Answering PAA questions alone does not guarantee rankings because technical quality, external signals, and user experience still matter. Broad question coverage can make content semantically richer and may support stronger ranking potential.
Going freelance is appealing, but it requires honest self checks. The first step is to confirm you truly want independence rather than simply wanting a better version of your current job. Early validation matters, so having at least one paying client before quitting can reduce risk. Expect about 20% of your time to go to admin work and about 30% to pipeline building, which leaves roughly 50% for the craft itself. Most new freelancers also need 3-6 months of savings and a clear specialty.
Products now face two separate evaluations during buying decisions, relevance first and feasibility second. Awareness content still drives interest, but buyers often research technical fit on their own using AI and cross-functional review before contacting sales. Many teams fail because key answers live in operational documents that are not structured for buyers who are still deciding. Teams should map buyer roles to the depth of context they need and design intentionally gated materials that connect marketing to technical validation. Companies that build clear bridges between attention and fit will reduce friction and help serious buyers move faster.
Unilever's CEO has declared traditional advertising dead and shifted toward a “social-first, creator-led” approach. However, this ignores the realities of brand growth. Evidence shows big-brand, mass-reach campaigns remain essential for reaching new buyers, while creators are better at engaging existing fans. Applying a single strategy across 400 diverse brands repeats past mistakes and risks undermining brands that need broad reach.
Use Claude to extract pain point questions from a customer interview, search them, and analyze top results in Semrush to uncover and expand relevant keywords.
Right now, AI mostly replaces tasks and benefits large companies rather than workers.
50 creators to watch across educators, foodies, icons, innovators, and originators.
*New accounts only, limit 1 per account, additional terms apply [6].
Sponsored
Financial content on Reddit is exploding. During 2025 tax season, personal tax conversations hit 379M VIEWS, with high-intent traffic spiking 71% around Tax Day.
when you spend $1,000 with code Q126TLDR1000*.
Organic search is losing share as Google increasingly favors paid placements. From January 2025 to January 2026, classic organic clicks fell sharply across major verticals. Text ads gained 7-13 points, and paid clicks in product categories like headphones rose from 16% to 36%. Google AI Overviews expanded across SERPs, but zero-click rates stayed mostly stable. The shift is toward paid rather than fewer clicks overall. Brands are boosting paid spend to offset organic declines, creating a self-reinforcing cycle of competition.
Mass-market paperbacks are disappearing across the US. They were once cheap and portable, making reading accessible to working-class Americans. Popularized from the 1930s, they were sold in supermarkets and non-bookstore outlets. The format offered affordability and portability that helped democratize literature. Sales have declined steadily over the decades. E-readers and smartphones have replaced their convenience. Readers now value books as aesthetic objects. This shift limits low-cost access for young and lower-income readers.
Ads placed beside unsafe content harm brand perception. In one case, favorability fell up to 19% and trust in a telecom brand dropped 17.8% when its ad appeared next to antisemitic material. Even hearing about the placement lowered opinions by 17.7%. Immediate brand statements raised trust by 18.1%, while delays weakened recovery. Tight placement controls and rapid response protect trust.
LinkedIn events can drive strong B2B leads when planned early, promoted across channels, and followed by structured outreach. Launch 2-4 weeks ahead, reinforce value with regular updates and polls, then repurpose the recording into 5-10 short clips and practical resources to extend reach. Segment attendees by engagement and use automated personalized follow-up to sustain momentum. Weak messaging and poor follow-up cause warm leads to fade.
Sponsored
Delve generated $1M in pipeline from TLDR ads. That's what happens when your ad reaches 6M+ tech professionals inside content they actually trust. We even write the copy for you. Ready to get started?
Claude Skills can function as a paid ads assistant that accelerates specialist work. These mini agents activate automatically in chat and chain together to deliver targeted outputs beyond generic prompts. The system was trained to score ads, scan competitors, and generate creative using a six-factor weighted framework. It covered elements like hook strength and message clarity, grounded in principles from David Ogilvy and Claude Hopkins. It generated an 11-page analysis of 110 competitor ads in minutes.
Google's Preferred Sources is a personalization feature that allows logged-in users to prioritize specific publishers within the Top Stories section. Available globally for English-language queries that trigger Top Stories, it lets users select preferred domains or subdomains, which can then appear in a dedicated “From your sources” box and within standard results. For publishers facing reduced visibility from AI summaries and zero-click search, the feature offers a way to strengthen loyalty and increase repeat exposure. While Google does not yet provide analytics to track preferred source performance, publishers can drive adoption through on-site CTAs, newsletter messaging, social promotion, and visible follow buttons.
OpenTable is expanding beyond reservations with OpenTable Media, a new ad business built around its dining audience and transaction data. Advertisers can run onsite display and newsletter ads, target diners offsite using aggregated insights, and host branded experiences within its 60K-restaurant network. Early pilots with Diageo, Ghirardelli, and Cobra Beer validated demand as brand inquiries accelerated over the past two years.
The real risk is not AI replacing jobs but individuals staying passive while a brief window rewards those who go fully AI native. Instead of debating flaws, use AI as the default engine for writing, coding, and problem-solving so the gap between idea and execution collapses. The advice is to directly build a rough version of your company's core workflow with AI, retry tasks as models rapidly improve, launch a scrappy side project, and learn from AI native peers.
Declining CMO tenure and marketing's absence from boards reflect a leadership problem, not a marketing one. Creating and delivering customer value is the core of the business, so marketing cannot sit in a silo. The CEO must own marketing at a strategic level to align brand, product, pricing, and customer experience with company goals. Steve Jobs and Jeff Bezos treated marketing as inseparable from innovation and culture. When the CEO champions the customer, insight flows across functions.
Ensure your website's cookie banner isn't covering up your email opt-in pop-up.
Marketing skills on the rise include AI literacy, client prospecting, and community engagement.
Sponsored
TikTok is delivering the strongest audience growth, with median follower counts rising over 200% year over year and generating high engagement per post. Instagram continues to post steady follower gains, but organic reach is declining across all formats, limiting its growth upside. Facebook remains largely flat in follower growth while still anchoring overall audience scale. The data suggests TikTok is emerging as the primary discovery engine, while Instagram and Facebook function as reach stabilizers rather than accelerators.
AI SEO efforts fail mainly because of organizational misalignment, not weak tactics or tools. Readiness and change management drive success, and fewer than one-third of teams sustain performance improvements during major shifts. About 70% of AI implementation hurdles relate to people and process issues, while only about 10% are purely technical. 84% of marketers say their LLM visibility measurement is inaccurate. Strong change management can create an 8X improvement in success, and firms using key transformation factors can raise success rates from 30-80%. Teams need to treat SEO leaders as change agents before deploying AI-SEO tactics.
The creator economy is entering a new phase as leading YouTubers expand into consumer products and venture-backed businesses. At the same time, generative video tools are accelerating content production, increasing the risk of saturation and IP conflicts. AI may make breakout growth harder for emerging creators. Monetization will depend less on views alone and more on owned products and direct audience relationships.
LinkedIn reach is shrinking, making strategic commenting more effective than posting for visibility and inbound. Comments over 15 words carry roughly 2X the algorithmic weight. Consistent 15 minute daily commenting generated 3-4X more inbound conversations in six months and took 40% less time because comments tap into existing distribution. The most effective comments add relevant experience or sharp questions, while AI-sounding replies get suppressed.
IKEA's social media manager, Elissa Wardrop, turned a viral baby monkey story into a marketing win by acting fast. She took a real-time photo of the IKEA toy Punch used, bypassed approvals, and reinforced the brand's role by donating first, earning authentic “story permission” before promotion, and the post drove massive engagement. Daily updates kept the audience engaged, showing how a single post can become a series that builds connection and sustained attention.
Sponsored
When everyone can churn out videos with AI, volume won't set you apart. Wistia's new AI Video Marketing Trends [10] report shows how AI is being used to make better videos faster, rather than just producing more content. Read the report [10] to see how AI can handle the grunt work so you can be creative
Carly Valancy, founder of Reach Out Party, will share the 3 levers of her Unignorable Email Framework at this webinar. She'll also talk about how to feel confident cold emailing the people you don't feel "ready" to connect with and build a repeatable networking process. The event will take place on February 25 at 9 AM PT.
Enabling JavaScript crawling in Screaming Frog captures fully rendered screenshots of every page on a site. This provides a scalable view of how content displays. Instead of testing pages individually, Screaming Frog automates the process by configuring the spider to render JavaScript, enabling page screenshots, running the crawl, and reviewing each page's rendered view in the HTML report. This approach helps identify rendering issues across key pages and templates and highlights where JavaScript or AI tools might struggle to index content accurately.
AI doesn't care about outcomes. An agent can pass tests and generate endless code, yet if the product breaks or users leave, the human is still accountable. Speed creates opportunity, but it is not a moat. When building becomes cheap, customers stop rewarding effort and start rewarding what is hard to copy. Infinite output does not create a durable advantage because real advantage comes from nonobvious bets and hard tradeoffs. As AI floods the world with personalized content, shared experiences and community grow more valuable because trust and belonging cannot be automated.
This study shows widespread inefficiency in paid search, with the average account wasting more than $1K per month and over a quarter recording no conversions within a 90-day window. Only 22% of accounts maintain a Quality Score of 7 or higher, and 36% fall below 4, highlighting structural weaknesses across industries. Smaller spenders outperform larger budgets in conversion efficiency, challenging the assumption that scale drives results. The strongest accounts rely on tighter segmentation and negative keywords, which correlate with nearly 3X higher conversion rates.