Adobe's Premiere Pro 25.2 features Generative Extend, an AI tool that lengthens video clips and ambient audio to aid editing without reshoots. The update also adds AI-powered search, automatic caption translation into 27 languages, and improved color management. Generative Extend is free for now but will later require Firefly credits.
Microsoft's 50th-anniversary campaign, designed by Koto, celebrates its legacy and future with playful visuals and nods to icons like Clippy and classic Windows. Centered on progress and innovation, it honors “dreamers, builders, and changemakers,” aiming to inspire a new generation while reinforcing Microsoft's creative, ever-evolving identity.
Canva has launched new AI features, including an assistant that generates images, apps, and documents, plus tools for editing photos and working with spreadsheets. The updates position Canva to compete with platforms like Adobe and Google while also introducing interactive coding through Canva Code. Despite pushback from artists, the company sees AI as a way to enhance creativity and streamline workflows.
Traditional interfaces offer predictable user journeys, but AI and language models introduce dynamic, unpredictable interactions that challenge this structure. While chat feels familiar, it is a limited format for AI, calling for more intentional design. Designers must now rethink their approach, building purpose-driven tools, like a "workbench," that blends traditional UI with AI to provide clarity, context, and control.
Jon Prosser's latest video reveals iOS 19 mockups that suggest Apple is updating the look of iOS while keeping key elements like tab bars intact. The redesign adds features like a bottom search bar and refreshed icons, aiming to modernize without disrupting the user experience longtime iPhone users expect.
Modern testing of design systems now favors integrated environments like Storybook with Vitest browser mode. This setup simplifies testing, improves coverage, eliminates duplication, and supports real browser APIs. Though more verbose and experimental, it unifies testing logic and execution in one place, enhancing developer experience and test reliability across components.
Kozy AI analyzes videos to find the most engaging hooks, remove dull sections, and enhance the overall experience with captions and text overlays.
Taatoo embeds hidden information within images without altering their appearance. Seamlessly protect digital assets and ensure copyright information or other essential data is securely embedded in images.
De Dietrich, a 340-year-old company, has rebranded to unify its group identity. Co-created with a 13th-generation family member, the new brand positions the company as "artisans of progress," blending heritage with a forward-looking vision. The refreshed visual identity features a new logo, wordmark, and factory-inspired color palette.
The Machine Love exhibition at Tokyo's Mori Art Museum explores how artists use AI, gaming, and digital tools to challenge the boundaries of creativity. Featuring pioneers, it blends art and tech, invites participation, and highlights how machines can amplify rather than replace human imagination.
2025.04.11·aestheticamagazine.com·5 min read·TLDR Design Art & Fear is a book that offers blunt, supportive insights into the creative process, emphasizing internal struggles over talent. While artists focus on self-expression, designers serve others—confusing the two can be harmful. Still, its early lessons on fear, courage, and process apply broadly. Designers must balance craft and purpose, aiming for meaningful, usable outcomes.
2025.04.11·whydesignishard.substack.com·4 min read·TLDR Design Ben Duchesne is a UK illustrator known for his dark, hand-drawn style inspired by gothic fiction, comics, and Victorian etching.
Bungie's Marathon reboot splits fans with its bold, glitchy visuals as it shifts to a hero shooter format.
Comic Sans' playful and imperfect design keeps it alive despite years of ridicule.
March inflation dropped to 2.4% with core CPI falling below 3% for the first time since 2021, signaling that disinflation is real and accelerating quickly. The current administration is averaging just 1.0% inflation - a welcome shift after five brutal years when necessities like food (27.5%), electricity (34.2%), and auto insurance (53.7%) saw massive price increases. The Fed should cut rates soon to prevent an economic slowdown.
Sam Corcos, founder of Levels, offers insights into time management and company evolution, challenging assumptions about burnout and team management. Over five years, his tracking reveals surprises, such as the consistent time spent on management despite scaling and the rejuvenation of engineering by eliminating excess management layers. Corcos emphasizes strategic thinking through quarterly "Think Weeks" and ongoing investor relations, adapting to personal life changes without sacrificing productivity.
Barr Moses, CEO of Monte Carlo, discusses transitioning from ARR to daily revenue as a core metric. The session covers Monte Carlo's pricing model evolution, organizational alignment, and lessons learned. It aims to guide founders on building scalable, value-aligned pricing systems.
Companies like OpenAI and Notion test almost everything they ship, moving beyond basic A/B testing to full experimentation engines. This approach rests on three pillars: trustworthy experiments that handle outliers and account for initial excitement around new features, strong institutional memory so teams don't repeat tests others have already done, and a data culture where everyone uses the same metrics and values truth over looking good. To build this in your company, avoid common mistakes like checking results too early or ignoring negative impacts on important customer segments, and focus on making it easy for teams to document and share what they learn across the organization.
In his new book "Courageous Marketing," former Gong CMO Udi Ledergor reveals how taking calculated risks helped transform a 12-customer startup into a billion-dollar company. His counterintuitive thesis: the safest strategy is often the riskiest because blending in means death in crowded markets. Gong's success came from tactical genius - like buying 15-second regional Super Bowl ads instead of $5M national spots, purchasing small West Coast newspaper ads and amplifying them on social media, and creating a memorable visual identity with bright colors and a bulldog mascot.
Overvaluations remain an issue in venture capital, particularly impacting startups during downturns, as seen with AI startups now echoing 2021's patterns. Inflated valuations lead to challenges like increased dilution and difficulties in securing follow-on funding. Founders are advised to raise only necessary funds, prioritize capital efficiency, and be open to valuation resets to ensure sustainable growth.
Scaloom is an AI tool that generates personalized cold emails based on website analysis to improve outreach conversion.
TheySaid 2.0 turns surveys, interviews, and polls into AI-driven conversations, capturing richer insights than traditional forms.
BannsAI is a tool that generates custom, copyright-free banners from a logo and brief.
All major marketing channels have become expensive, slow, or ineffective - SEO takes too long, influencer marketing doesn't convert, ads get more expensive daily, and viral loops require an already-great product. This is the inevitable outcome of the "Law of Shitty Clickthroughs" where channels decay as competition increases and consumer engagement drops. The solution isn't chasing these "Big Channels" but focusing on "Little Channels" that don't scale: organizing mini-events, targeting specific communities, or leveraging personal networks.
Most VCs think they're data-driven, but they see only the deals that come to them (mostly founders reaching out), have time to collect just a handful of data points per company, and then make gut calls based on whatever similar companies they've personally seen before. True data-driven investors use technology to dramatically expand their view - they scrape the entire web to find every possible deal, gather mountains of data on each company automatically, and analyze it all with consistent algorithms instead of morning-coffee intuition.
Mercury has announced a $300 million Series C funding round led by Sequoia Capital that values the company at $3.5 billion. It reported ten consecutive profitable quarters, $500 million in annual revenue for 2024, and 40% customer growth. The funding will support product innovation, acquisitions, and talent acquisition, further cementing its position in reimagining banking for tech startups and other industries.
There's a fine line between vision and delusion in startups - you need big goals to inspire, but when you start believing your own marketing hype, you're in trouble.
We're witnessing the birth of truly personalized storytelling through AI - not just better AI writers, but stories that will adapt specifically to you.
Manny Medina's new startup, Paid, aims to tackle AI monetization problems by developing a pricing framework based on insights from over 60 AI agent companies.
Sponsored
No more manual paperwork.
AkiraBot has spammed 80,000+ websites since September 2024. It uses AI to create personalized messages that mention specific website content, helping bypass spam filters. The framework employs advanced CAPTCHA-bypassing techniques and rotates IP addresses to avoid detection.
Sensor manufacturer Sensata reported a ransomware attack on April 6 that encrypted devices and disrupted operations including shipping, manufacturing, and support functions. While the company is still investigating the breach with cybersecurity experts, it doesn't expect material financial impact yet the situation is still developing.
Hackers quickly exploited a security flaw in the OttoKit plugin for WordPress, allowing unauthorized access to websites. Users are urged to update to version 1.0.79 to prevent potential breaches.
Model Context Protocol (MCP) is a new standard that defines how LLMs integrate with tools. It lacks authentication or other security integrations by default. Some risks associated with MCPs are injection risks due to poor coding practices, tool poisoning due to embedding malicious instructions inside the MCP tool's description, silently redefining tool definitions, and cross-server tool shadowing. Users and developers should continue to employ security fundamentals such as using trusted sources, employing input validation, and pinning MCP server + tool versions. Platform builders can enhance security by displaying full tool metadata, using integrity hashes for server updates, and enforcing session security.
AWS recently launched a new class of CloudTrail logs that track network activity events for VPC endpoints. These logs can be used to assess the impact of proposed VPC endpoint policies in organizations that don't currently use endpoint policies and to detect data exfiltration. Any organization that uses VPC endpoints should enable network activity events for VpceAccessDenied errors and evaluate further events based on cost and utility.
Sometimes after an organization pays a ransom and receives a decryptor, the decryption process may still fail due to the encryption process failing or being interrupted. Researchers from MOXFIVE have developed a technique called entropy triage that processes each block of a file by comparing the Shannon entropy before and after decryption and writing the lower entropy block to disk. MOXFIVE has had success with this method but notes that it requires skilled cryptographers and data to be sufficiently encrypted or decrypted for the analysis.
Octane continuously reviews on-chain code to detect security weaknesses and recommend one-click fixes.
A CLI tool for threat modeling and visualizing AI agents built using popular frameworks like LangGraph, AutoGen, CrewAI, and more.
FrogPost is a Chrome extension that helps developers test and analyze the security of postMessage communications between iframes, helping developers and security professionals find vulnerabilities in implementations.
The 2025 UK Cyber Security Breaches Survey shows 43% of businesses experienced cyber attacks. Phishing was the most common attack pattern while ransomware attacks doubled. Despite improved cybersecurity measures among small businesses, board-level responsibility has declined, creating gaps as threats continue to evolve.
Google has filed a patent for a system that helps users search their digital history using natural language. This system aims to make it easier for users to find previously viewed content without remembering exact keywords. While promising convenience, concerns about data privacy and user control have been raised.
As part of Google's bugSWAT event, a group of security researchers managed to exfiltrate a sensitive binary from Gemini's Python Sandbox. The researchers first discovered that the sandbox provides full access to the os library which allowed them to map the sandbox's filesystem and locate the /usr/bin/entry/entry_point binary which they exfiltrated by returning 10MB chunks of base64 encoded data to the frontend. After reassembling it, the researchers found source code for the sandbox's Python interpreter and protobufs that describe how sensitive data is classified, handled, and transmitted within Google.
The Smishing Triad, based in China, is expanding rapidly and selling mobile phishing kits to target global financial institutions and a wide range of industries worldwide.
Some Microsoft 365 Family users are experiencing a licensing issue that prevents access to services, prompting reports of subscription renewals despite the fact that their subscriptions are still active.
BeReal is launching in-feed ads and brand takeovers in the U.S. after being acquired by Voodoo for €500 million. It claims 40 million monthly active users, with 5 million in the U.S., and says 85% of its users are Gen Z. Downloads have declined sharply, dropping 60% from 31.5 million in 2023 to 12.7 million in 2024. The app aims to stay relevant in a crowded market while trying to monetize its user base.
As digital experiences become more automated, brands are turning to experiential marketing to create human-centered moments. This shift, called the New Age of Romanticism, pushes back against algorithm fatigue and AI sameness. Consumers are seeking imperfection, surprise, and real connection. Brands like LEGO and Salesforce are leading with immersive experiences that prioritize emotion over efficiency. Rather than relying solely on tech, marketers are designing tactile, in-person activations that spark curiosity and feeling.
A homepage is crucial for B2B brands because it shapes a buyer's first impression and affects whether they take the next step. If the messaging is unclear or generic, prospects may bounce or arrive at sales calls confused, leading to lost revenue. A strong homepage should clearly state the problem solved, the value offered, what makes the brand different, and who it serves. These elements depend on brand positioning first being clearly defined.
Use data to find who actually needs your product. Start with research from internal data, interviews, and tools like SparkToro or Google Trends. Look for patterns in behavior, pain points, and goals. Segment by behavior, tech use, or generation. Test your assumptions with small campaigns and track what works and adjust. Keep everything in one place and review regularly. Assign ownership so personas stay current.
To deliver truly personalized email experiences, start by combining first and third-party data to build detailed customer profiles. Use website behavior, surveys, and enrichment tools, then apply AI to uncover behavioral insights you can't capture manually. Analyze patterns in purchase activity, engagement, and brand interactions to define named segments. Then match each segment with tailored messaging using modular email templates. Test variations to find what drives results, and use tools like Zapier or Clay to automate.