AI cannot simulate real customer behavior or predict purchase decisions, but it can still review a website like a first-time visitor and detect confusing or weak messaging. The RoastMyWebsite tool generates 5 virtual personas and reviews a homepage to produce a grade, estimated bounce rate, and specific feedback based on the site's copy. The tool can find messaging gaps and contradictions, such as claims of simplicity next to pricing pages that contain 47 line items. AI works well for quick heuristic evaluation, but it cannot replace real customer research or predict whether people will buy.
Reddit has become the most cited domain across major AI platforms. Many brands fail by treating it as a distribution channel and pushing product messages that communities reject. Successful brands follow a “lurk, learn, leap” approach. They spend time in communities, share genuinely helpful insights, and let product mentions emerge naturally. The goal is no longer just meeting subreddit standards but being good enough to be the answer AI provides to someone making a purchase decision.
“Absurdgasm” describes a consumer sentiment where people feel relief in intentionally irrational, over-the-top brand experiences. It is less about shock value and more about emotional alignment, with brands acknowledging the same cultural dissonance their audience feels instead of pretending everything makes sense. In crowded markets where functional benefits look the same, absurdity cuts through by giving people something to react to and bond over.
Highlight your scope, environment, and product stage in your headline to match how recruiters search.
Highlight 3-4 products that are trending right now to show what's gaining momentum, not just what has always been popular.
This post outlines which Claude app to use for chat, coding, or workflow tasks.
X is testing a native ad format that surfaces product recommendations beneath relevant user posts.
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Every company covers the baseline 90% (logo, website, socials, and so on). But truly standing out requires focus on the final 10%. So what does that mean in practice? A shinier logo? More display ads?
Brands are leaning into gamified micro-creator programs that reward consistent content, moving away from one-off influencer deals. Programs like Urban Outfitters' Me@UO and Sephora's creator ecosystem give smaller creators commissions, access, and perks, while allowing brands to guide content and shape engagement. These programs increase loyalty and let creators contribute to product and campaign decisions. They also act as low-lift entry points for emerging creators and can lead to bigger collaborations with brands.
Social media exposes young men to messages about dominance and young women to traditional femininity. Gen Z men are more likely to support traditional gender roles. 31% believe a wife should obey her husband compared to 13% of men over 60. Among women, 18% of Gen Z agreed versus 6% of older women. Beliefs vary by country, from 4% in Sweden to 66% in Indonesia, and 80% in Thailand feel women's equality has gone too far. These influences are shaping attitudes even as most people hold progressive views.
Mother's Day opt-out emails started as a thoughtful gesture but lost their impact once brands flooded inboxes with identical messages. Email has no algorithm to filter trends, so people receive every version. Instead of sending a separate opt-out email, design campaigns around customer behavior by using purchase history and intent signals to exclude irrelevant audiences. If you offer an opt-out, place a simple link at the top of the campaign so one click adds them to a Mother's Day exclusion segment.
A growing tactic in B2B marketing is assigning a dedicated social personality to post humorous or relatable content from a personal LinkedIn account, creating daily visibility with target prospects. By connecting with potential buyers and having internal teams engage with each post, companies trigger LinkedIn's algorithm to repeatedly surface that content in prospect feeds. The goal is to build familiarity and positive sentiment long before a sales conversation begins.
Instagram is shifting discovery from hashtag tactics to AI interpretation, introducing follower-only early access Reels, clickable in-video links, expanded analytics in the Edits app, AI comment sentiment summaries, and a reduced hashtag cap. Brands should treat early access posts as loyalty content or launch moments, use link overlays to move viewers between episodes or tutorial steps, and track the lowest skip rate metric to identify which opening visuals retain viewers. With fewer hashtags allowed, distribution now depends on clear on-screen language and strong audience retention signals.
Claude Code can act as a centralized SEO analysis hub by pulling data from Google Search Console, GA4, Google Ads, and AI search sources into one project. This allows you to analyze SEO data through natural language queries. The setup takes about an hour and replaces hours of manual spreadsheet work by automatically cross-referencing datasets such as search queries, traffic, and ad performance. In one example, the system found 2,742 search terms that generated ad impressions but zero clicks, 351 opportunities to reduce paid spend where organic rankings were already strong, and 41 content gaps where ads were the only visibility. The workflow uses small Python scripts to fetch data into JSON files, which Claude Code reads to generate insights or reports in seconds. It speeds up analysis but still requires human review because AI can produce incorrect numbers and strategic decisions still depend on marketing expertise.
Snapchat reaches a large group of business decision makers and professionals who influence company spending and strategy. A survey of 2,254 professionals in the US found that Snapchat users are more likely to be executives, founders, or responsible for marketing decisions than non-users. These professionals show strong entrepreneurial behavior and are 2x more likely than non-users to run or start a side business. Social media is the top source of inspiration for new tools and ideas among this audience, and many show strong interest in AI for business solutions. About 60% of Snapchat users believe the platform could play a larger role in helping small businesses and entrepreneurs grow.
Telling an origin story grabs attention, but building lore creates a sense of belonging. Lore is the layered world behind content with consistent visuals, tone, formats, running jokes, or recurring mechanics that make audiences feel inside a universe. It accumulates over time and is discovered rather than explained. Instead of evaluating a single post, consider whether it adds a layer to the larger world. Stories capture interest while lore builds identity and loyalty.
2026.03.06·prettylittlemarketer.substack.com·5 min read·TLDR Marketing LTK launched LTK AI to meet growing shopper demand for chat-based experiences while ensuring creators are credited and earn commissions. The chatbot recommends products from verified creators. It uses context like location and weather, and aims to combine AI convenience with the discovery experience of social commerce. It also positions LTK competitively against other AI shopping tools and creator-driven platforms, recognizing that shoppers still trust creators more than AI alone.
Managing and onboarding AI agents is becoming the core responsibility across roles at AI native companies. At Linear, agents act as first-class teammates that summarize customer data, create most tickets, and handle many bugs, while humans stay accountable for results. Ramp shows company-wide adoption by pushing employees through four AI proficiency levels and achieving over 500 shipped features and $1B revenue in 2025 with only 25 PMs. Factory builds fully around agents by hiring product engineers, preparing codebases for agent use, and encoding expert knowledge into reusable skills that any employee or agent can invoke. The common playbook is to default teams to AI tools, measure and enforce adoption, and treat agents like new hires that need context and oversight.
By leaning into more ethical positioning, Anthropic is turning AI safety and restraint into a core brand narrative that differentiates it in the race for platform dominance.
Most subject line A/B tests are unreliable, so focus on testing strategies like segmentation, timing, and intent signals.
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Lob's _State of Direct Mail: Business Insights 2026 _is here, and the data is clear. Companies are dedicating more marketing budget to direct mail (25%) – but 87% say logistics remains a blind spot. Top-performing teams are closing that gap with tracking, automation,
Trust is becoming more personal and insular, which is reshaping the creator economy and how brands build influence. The 2026 Edelman Trust Barometer finds that 70% of people are hesitant to trust those who differ from them, and only 32% believe the next generation will be better off. Audiences now favor smaller creators who share their values over large accounts, which shifts success from scale to alignment and community depth. This creates opportunity for niche creators and for brands that partner closely with trusted voices instead of relying on broad campaigns. The report concludes that influence now flows inward toward tight communities where relationships matter more than reach.
Generative AI is reshaping the labor market by shifting demand rather than broadly eliminating white collar jobs. After the launch of ChatGPT in November 2022, US job postings for routine and automation prone roles fell 13%, while demand for analytical, technical, and creative roles grew 20%. The study reviewed nearly all US vacancies from 2019 to March 2025 and found the biggest declines in finance and technology. Researchers also saw a 7% drop in listed skills for automation-prone roles and rising demand for AI-related skills in augmentation-oriented jobs. It concludes that outcomes will depend on how each company invests in reskilling and uses AI to support human work.
Images in PR pitches rarely improve engagement and should be used selectively based on story type. Only 18.8% of pitches include inline images and just 0.1% use attachments, while open rates rise only about 1.25% when images are present. Journalist surveys show moderate interest, as 30% want multimedia and 36% want high resolution images, but most reporters say the strength of the pitch matters more. Images are most useful for product PR, expert credibility, and data visualization, while excessive or large images can hurt deliverability and increase spam risk. The best practice is to include relevant visuals when they add clear value and provide links to full assets instead of relying on heavy email embeds.
Start in Plan Mode to save credits and get early directional guidance, using AskUserQuestion to surface ideas you might not have considered. Take screenshots whenever things go wrong instead of trying to explain, as this is the fastest way to troubleshoot. Set up modular skills and provide API keys upfront for tasks like messaging, content examples, ICPs, and brand assets to streamline work. Finally, connect available extensions and plugins, which continually improve outputs by letting Claude experiment with multiple tools until one works consistently.
Opal U is offering a free 5-day live cohort for senior marketing leaders to build three AI agents that automate tasks. Participants spend one hour daily learning to prioritize workflows, engineer effective prompts, provide business context, and connect agents to real data. By the end, they demo fully functional agents and join a graduate community for ongoing support. The cohort is limited to 50 seats and begins on March 9.
Nicole Baer (CMO at Carta) and Rachel Fields (Head of Marketing at Section) will share how to rewire a marketing team's structure, habits, and tools around AI. The discussion will focus on how marketing leaders operationalize AI, not just bolt it onto surface-level tasks. The free event will take place on March 12 at 2:00 PM ET.
AEO is an early but critical growth opportunity because large language models shape buyer perception before site visits. ChatGPT queries have a median length of 11 words, versus 3.4 words on Google, which signals a shift toward natural language questions that startups should mine and answer directly. Startups should use an Inclusion Stack approach that focuses on question ownership, onsite clarity, offsite credibility, and structured content that earns citations. Measure success based on visibility, share of voice, and citation frequency instead of clicks. Companies that start now can build compounding advantages as AI systems increasingly define how categories are understood.
When marketing and creative teams blame each other for delays or shifting briefs, the root issue is often an outdated operating model. Marketing now moves continuously across channels, tools, and customer expectations, while many organisations still rely on rigid workflows built for predictability. This mismatch creates backlogs and constant urgency, forcing teams to rely on extra effort to keep up. The problem is not output but structure. By reassessing how work enters and is measured, organisations can move from constant catch up to sustainable momentum.
High-awareness legacy brands often decline not from sudden collapse but from years of incrementalism that focus on protecting presence without rebuilding relevance. The strategic options are to commit to revival with multi-year reinvestment, reframe around one priority audience to restore retail incrementality, or retire intentionally before erosion consumes capital and credibility. Not choosing a clear path drives escalating trade spend and declining leverage, while decisive positioning can reset the brand's structural trajectory.
AI will transform advertising more than any other creative industry.
LinkedIn comments are now 15X more valuable than likes.
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Many consumer marketing teams toggle between 20+ fragmented systems where signals never connect. By the time insights reach execution, market windows close.
A new analysis comparing Wikipedia and Grokipedia shows that while the AI-generated wiki has published 737,930 pages since October 2025 and could surpass Wikipedia's total page count by 2027 at its current pace, it remains far behind in influence. Wikipedia attracts an estimated 2.1B monthly visits versus 1.3M for Grokipedia, ranks for 45.5M keywords compared to 1.19M, and averages 236 backlinks per page versus just 2. Although Grokipedia articles are 13% longer and cite more external sources on average, 83% show strong semantic overlap with matching Wikipedia pages, signaling limited differentiation. In AI search, Wikipedia earns 70X more citations overall.
Criteo joined OpenAI's ChatGPT advertising pilot as its first ad tech partner, enabling brands to activate campaigns within conversational search across the Free and Go tiers in the US. As ChatGPT tests ad formats, Criteo's $4 billion in annual media spend and 17,000 global advertisers give it scale to evaluate whether conversational placements can generate incremental demand and measurable cross-channel outcomes.
Claude Cowork was used to refresh Docebo's ICP by combining multiple data sources. SFDC reports, win-loss notes, and interview transcripts were collected. The Glean MCP generated account briefs for the top 25 customers. Each brief included CRM notes, emails, call recordings, and customer descriptions. All inputs were fed into the ICP skill at once. It produced two complete ICPs with attributes, deal triggers, qualification criteria, competitive insights, and an activation guide.
Checking 404 pages can reveal untapped content opportunities. By analyzing broken links, especially from AI-generated articles, gaps in a blog's strategy become visible. Many hallucinated URLs point to sensible topics that don't yet exist, like internal linking, backlinks, or content decay. Turning these nonexistent pages into real articles can reclaim lost backlinks and generate ideas already “endorsed” by AI. Auditing 404s with tools like Ahrefs' Site Explorer can uncover a wealth of ready-to-publish content concepts.
Growth and efficiency cannot be maximized at the same time because performance marketing requires a tradeoff between volume and cost. When a company pushes for growth, it must bid more aggressively and expand targeting, which raises costs and lowers efficiency. When it prioritizes efficiency, it tightens bids and targeting, which improves ROAS or CPA but reduces volume and can stall campaigns. The best approach is to choose one primary goal and set the other as a guardrail. The right focus depends on factors like margins, cash flow, market saturation, and capacity, and it should shift as business conditions change.
Meta has upgraded its Edits video app to give creators more control and keep the tool simple. New features include colored clip outlines, a more visual Ideas tab, and caption word highlighting to improve engagement. The app now receives almost weekly updates and is positioning itself as a strong option for creator toolkits.
Snipd is an AI podcast app that turns listening into learning. Key moments can be saved with audio, transcript, and summary. Episodes include AI-generated summaries and interactive chat for insights. YouTube videos and audiobooks can be imported, notes captured, and highlights exported to Notion, Readwise, or Obsidian. The app also creates chapters, shareable quotes, and supports 26 languages.
This webinar on March 11 explores how leading B2B teams are redesigning their GTM stacks around AI search and real buyer signals to drive revenue. Hosted by AirOps and featuring Kyle Poyar of Growth Unhinged, it covers how to turn AI discovery into pipeline, the emergence of GTM engineers and technical revenue roles, and how to replace scattered experiments with integrated systems.
Social media now functions as entertainment, competing with streaming platforms rather than other brands. As audiences scroll while watching TV, social platforms are leaning into episodic formats and expanding onto television screens. While serialized content has long existed, brands are now blending TV level storytelling with social distribution. A series delivers sequential installments around a theme. A show builds a universe with recurring characters and evolving plotlines that create loyalty and anticipation.
Each platform rewards a distinct signal. YouTube Shorts scales fastest because high rewatch rates drive distribution. Instagram is inconsistent but rewards persistence with occasional spikes. TikTok prioritizes shares, with most views from non-followers. Strong first frames matter most, deleting posts limits algorithm learning, and frequent cross-posting supplies the data needed to surface winners.
Google the keyword you want to rank for, take the #1 SERP and put it into an SEO tool, filter to position 1-3 keywords, then cover these in your content.
Kalshi and Polymarket hosted free grocery events that drew blocks-long lines, generating buzz but also criticism for targeting financially vulnerable consumers.