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(STILL) NO EXITS FOR PRIVATE CAPITAL

Private investors sit on mountains of paper wealth with few exits as PE acquisitions hit lows while capital calls outpace distributions. The gap between calls and distributions approaches ZIRP-era levels, creating negative cash flow for LPs. Despite liquidity issues, panic remains absent—just a gap between valuations and returns. The message stands clear: the "grow at all costs" playbook fails in a world where capital costs more, investors need returns, and buyers demand profit before paying prices that deliver investor returns.

2025.04.23
therandomwalk.co3 min readTLDR Founders

IS PRODUCT MARKET FIT GETTING HARDER TO KEEP?

AI companies can now rocket to $100M revenue in months instead of years, but with this speed comes instability – many lose product-market fit just as quickly as they find it. Once, hitting PMF meant five years of stability. Now, companies cycle through PMF three times in two years as competition intensifies. This creates a "false peak" problem where founders mistake temporary growth for lasting success.

2025.04.23
mostlymetrics.com3 min readTLDR Founders

HOW DBT LABS BUILT A $4.2B SOFTWARE BUSINESS OUT OF A TWO-PERSON CONSULTANCY

Tristan Handy never planned to build a billion-dollar company—he wanted a safer path than the VC startup grind when he started his data consultancy in 2016. His tool dbt fixed a data pipeline gap by letting analysts transform raw data using SQL. By first bootstrapping for four years, Handy stayed connected to user problems while dbt spread to 1,000 companies, growing 3X yearly through word-of-mouth. This patient approach, which solved his own problems so well that others couldn't resist his solution, eventually forced him to raise capital and scale to today's $4.2B valuation.

2025.04.23
review.firstround.com5 min readTLDR Founders

GOAL GRADIENT EFFECT

The Goal Gradient Effect, discovered when rats ran faster as they approached food rewards, explains why we sprint to finish that fitness app streak, spend $45 more just to unlock free shipping, and complete coffee loyalty cards faster when given two "bonus" stamps upfront. Smart businesses leverage this psychology by visually displaying progress (like Ulta showing exactly how close you are to free shipping or Apple's closing fitness rings) to create an irresistible pull that transforms hesitant browsers into buyers who can't resist closing the gap to completion.

2025.04.23
ckarchive.com3 min readTLDR Founders

FOUNDER BOREOUT IS A BIGGER PROBLEM THAN FOUNDER BURNOUT

Founder burnout - pushing through those endless workweeks until you crash - gets all the headlines. However, what about founder boreout? That empty feeling when you're stuck doing boring admin tasks instead of the exciting work that made you start your company. Instead of scrolling Twitter while trudging through your inbox (which just makes it worse), try turning mundane work into games—racing to clear your tasks, creating smarter workflows, or finding clever hacks like Feynman did with his bean-cutting technique. Sometimes the fix for feeling bored isn't stepping back, but leaning in.

2025.04.23
indiehackers.com3 min readTLDR Founders

NOMI

Real time guidance during sales calls.

2025.04.23
heynomi.comToolTLDR Founders

STORI

STORI is an AI-powered content marketing platform that helps teams build inbound channels with automated frameworks and industry insights.

2025.04.23
storiai.comToolTLDR Founders

BALANCING PROCESS VS. PRODUCT MINDSETS FOR PRODUCT SUCCESS

Product managers must balance between process and product mindsets to optimize team strategy and outcomes. A process mindset focuses on efficiency and predefined workflows, while a product mindset prioritizes user value and adaptability. Successful management involves leveraging both mindsets according to specific project needs and organizational culture.

2025.04.23
blog.logrocket.com9 min readTLDR Founders

TRUST IS THE ONLY MOAT

In the AI race, having the smartest model matters less than earning users' permission to learn from their real work.

2025.04.23
writing.nikunjk.com1 min readTLDR Founders

BUG HUNTER TRICKED SSL.COM INTO ISSUING CERT FOR ALIBABA CLOUD DOMAIN IN 5 STEPS

A security researcher discovered a flaw in SSL.com's domain validation flow that allowed a potential attacker to obtain a certificate for a site they do not control. SSL.com allows for domain validation using a _validation-contactemail TXT record that contains an email, which it then sends a link to. The bug involved SSL.com using the email's domain for validation, regardless of the domain hosting the TXT record.

2025.04.23
theregister.com2 min readTLDR InfoSec

MARKS & SPENCER CONFIRMS CYBERSECURITY INCIDENT AMID ONGOING DISRUPTION

Marks & Spencer has confirmed that it is managing a cyber incident that requires operational changes to protect its customers. The retailer's stores remain open, with the website and app functioning normally. However, customers have reported issues with payment terminals and disruptions to order pickup. The company has engaged cybersecurity experts and notified authorities, but has not disclosed the nature of the attack or whether customer data was affected.

2025.04.23
techcrunch.com2 min readTLDR InfoSec

UEBA - A KEY DETECTION INGREDIENT

User and Entity Behavior Analytics (UEBA) can be leveraged to incorporate additional context in detections to reduce false positives. This post enhances a YARA-L rule by adding login counts and countries from the last 30 days to detect Azure command interpreter logins after multiple failures. Other example alerts that can be enriched with UEBA are also provided.

2025.04.23
googlecloudcommunity.com6 min readTLDR InfoSec

ATTACKING MY LANDLORD'S BOILER

This blog explores how something as simple as heating can be a powerful motivator to investigate new ways to connect to devices. The author needed more control over their heating and decided to integrate the existing thermostat with Home Assistant for smarter climate control while leaving no trace.

2025.04.23
blog.videah.net10 min readTLDR InfoSec

JUMPING THE LINE: HOW MCP SERVERS CAN ATTACK YOU BEFORE YOU EVER USE THEM

There is a critical vulnerability in the Model Context Protocol (MCP) known as "line jumping" where malicious servers can inject prompt instructions into tool descriptions before any tools are invoked. This bypasses security controls, allowing attackers to manipulate AI models to exfiltrate code, insert vulnerabilities, or suppress security alerts.

2025.04.23
blog.trailofbits.com5 min readTLDR InfoSec

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At Coinbase [11], security means protecting core financial systems against the world's most sophisticated attackers. If you're the one people turn to, the one who puts their hand up to tackle the “never seen before,” then Coinbase wants you. Apply today for the Staff Blockchain Security Architect [12]position, or see all open security roles [11].

2025.04.23
coinbase.comSponsorTLDR InfoSec

GORESYM

GoReSym is a Go symbol parser that extracts program metadata, function metadata, filename, and line number metadata, as well as embedded structures and types.

2025.04.23
github.comGitHub repositoryTLDR InfoSec

HOPPER SECURITY (PRODUCT LAUNCH)

Hopper provides function-level reachability, automated asset discovery, hidden vulnerability detection, and support for complex web frameworks without the need for agents or CI changes.

2025.04.23
hopper.securityTLDR InfoSec

NEXTPGP

NextPGP is an elegant and powerful, modern online PGP tool built with Next.js. It can generate keys, manage keyrings, and encrypt and decrypt messages securely and effortlessly.

2025.04.23
github.comGitHub repositoryTLDR InfoSec

WHY DEI IS KEY FOR A CYBER SAFE FUTURE

Embracing diversity at a critical moment in cybersecurity enables us to utilize all available resources to address the cyber skills gap. Diverse teams are also better equipped to address complex threats with a broader viewpoint. Common arguments against DEI, which stem from a scarcity mindset, ignore the staffing shortages that many organizations face.

2025.04.23
csoonline.com5 min readTLDR InfoSec

ANNOUNCING THE AGENT2AGENT PROTOCOL

Google's Agent2Agent (A2A) protocol complements MCP and defines a protocol for agents to communicate with each other. Agents advertise their capabilities in “Agent Cards,” which allows for the completion of “tasks” and the production of “artifacts.” Notably, A2A includes built-in authorization and authentication schemes that are not present in MCP.

2025.04.23
developers.googleblog.com5 min readTLDR InfoSec

OUTSIDE EXPERTS PICK UP THE SLACK ON SAFETY TESTING ON OPENAI'S NEWEST MODEL RELEASE

SplxAI researchers found that GPT-4.1 is three times more likely to go off-topic and permit intentional misuse compared to GPT-4o, with higher error rates across most safety categories, despite using recommended prompting techniques. Creating effective safety guardrails for GPT-4.1 required experts to spend 4-5 hours developing entirely new prompts, highlighting challenges for organizations that might simply port over previous guidance. This safety testing gap coincides with OpenAI's revised policies, which prioritize only "severe" harms and exclude front-end testing for risks such as generating disinformation, drawing criticism that companies are cutting corners on safety.

2025.04.23
cyberscoop.com5 min readTLDR InfoSec

GOOGLE WILL KEEP COOKIES AND BACKTRACK ON ITS OPT-OUT PLANS

After years of signaling the end of third-party cookies, Google announced it will retain the tracking technology in Chrome, abandoning a promised opt-out prompt. The decision was influenced by concerns from regulators that cookie deprecation could entrench Google's dominance through its Privacy Sandbox. Although Google will continue to enhance privacy-focused APIs and explore anonymization features, marketers can expect continued reliance on legacy tracking infrastructure for the foreseeable future.

2025.04.23
adweek.com2 min readTLDR Marketing

MOST CONSUMERS WILL PAY 25% MORE FOR THEIR FAVORITE BRANDS

A recent survey found that over two-thirds of consumers are willing to pay an average of 25% more for their favorite brands. Loyalty is not driven by price alone, but by consistent product quality, personal and rewarding experiences, and long-term brand familiarity. US consumers are especially brand-attached, with most naming at least one brand they remain loyal to and many expressing a willingness to pay premium prices even in the face of economic uncertainty.

2025.04.23
customerexperiencedive.com2 min readTLDR Marketing

THE SECRET FOR BETTER A/B RESULTS (THAT MANY EXPERTS DON'T EVEN GET RIGHT)

A/B test accuracy heavily depends on ensuring users actually see the variation being tested. Many testers make the mistake of including users in results who never saw the changed element, especially if it appears below the fold or in navigation. The solution is to track element visibility, such as requiring 50% visibility for at least 2 seconds, using custom JavaScript or advanced testing tools. Re-running past tests with visibility triggers can reveal winning variations that previously showed flat results.

2025.04.23
linkedin.com4 min readTLDR Marketing

9 KEYS TO MAINTAIN BRAND VOICE CONSISTENCY

This article identifies 9 practices for maintaining brand voice consistency, from initial definition to long-term execution. Strategies include equipping teams with training and content guidelines, auditing across platforms, evolving voice based on feedback, and amplifying authenticity through user-generated content. The central message is that consistent, values-aligned communication when reinforced across teams and touchpoints can build the emotional and operational foundation for long-term brand loyalty.

2025.04.23
growbo.com9 min readTLDR Marketing

CAPTIONS: MIRAGE EDIT

Mirage Edit turns a simple text prompt into a fully edited talking video using virtual actors. It combines A-roll narration, generated B-roll, and professional editing into one seamless process. Users describe their idea and preferred style, and Mirage creates polished, short-form video content.

2025.04.23
captions.aiToolTLDR Marketing

HOW NETLIFY TURNED GITHUB INTO ITS MARKETING TEAM

Netlify's “Deploy to Netlify” button turned GitHub into a viral growth channel by letting users instantly deploy code from a repository with one click, removing friction and making it the default deployment tool. Each button in a GitHub project acted as both onboarding and free marketing, reaching GitHub's 100M+ user base and contributing to 25% of Netlify's traffic. This created a self-replicating loop where users who deployed a site often added the button to their own projects, fueling continuous organic growth. As a result, Netlify grew to over 5 million developers and now sees 10,000 new sites deployed daily.

2025.04.23
strategybreakdowns.com3 min readTLDR Marketing

BETTER CONNECTIONS, BETTER CONTENT

Great content starts with strong internal collaboration, yet only half of non-content marketers report a good experience contributing. Meanwhile, 95% believe their input would make content more effective. Bridging that gap starts with building relationships through thoughtful conversations that uncover team priorities. Look for shared problems to guide content ideas that meet multiple needs. Make contributing easy with clear asks and project management. A documented strategy and defined approval process help avoid confusion and build a repeatable system that will earn internal support.

2025.04.23
beamcontent.co8 min readTLDR Marketing

LIGHT OR DARK PACKAGING?

Research shows that darker packaging increases perceived effectiveness, leading to sales lifts of up to 30% in DTC categories like personal care.

2025.04.23
linkedin.com1 min readTLDR Marketing